Business Development Manager

Locations to be managed: West & South of India.

About Zydus Wellness
Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,
integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie
sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and
Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and
2,000 MSMEs.
With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing
integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four
manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed
on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO
Tarun Arora, serving customers in over 25 countries across three continents.
Get to know our organization Click on the below links
1. Company Website
2. Zydus Corporate Park
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BDM Food Service
Functional Reporting: Head FS
Administrative Reporting: Head FS
Location: XXXX
Role Purpose:
This role is responsible to drive Secondary Sales in Food Service (HoReCa) Key Account Channel in the
assigned territory.
Key Accountabilities/ Responsibilities:
1. Financial:
Responsible to drive Secondary Sales in Markets assigned.
Understand and ensure profitable / sustained growth of business and strong orientation to
commercial terms, profitability calculations etc.
2. Customer:
Identify Food Service Key Accounts (National and International Chain Accounts) across Region
and align coverage through team of Key Account Executives
Visit regularly and build strong connect with Key Accounts Stake holders for sales of Zydus
products.
Identify requirements of Food Service Key accounts, acquire by conducting demonstration/
sampling/ customization along with Chef Support, of Zydus products and ensure regular
supplies through RDS.
Evaluate consumption, sign Purchase Contract with the accounts, and ensure Volumes and
supplies on monthly basis.
Identify opportunities in alternative Bulk Institutional channels for Zydus products, eg. Bakery
Manufacturing, Food Industries, etc.
3. Process:
Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
Appraise the organisation on regular intervals about the Competetor activities such as New
Products / Packs, Schemes etc.
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Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past
trends on a continuos basis.
4. People:
Manage and Develop, Key Account Executives creating a high performing team.
Key Deliverables:
Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often
measured in revenue, volume of orders, or number of new accounts.
Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and
strengthening relationships with existing clients in the industry.
Market Penetration and Expansion: Expanding the companys presence in the sector by
targeting new geographic areas, market segments, or product lines.
Customer Relationship Management: Building and nurturing strong relationships with key
decision-makers and influencers in the sector to drive repeat business and customer loyalty.
Product Knowledge and Promotion: Demonstrating a deep understanding of the companys
products and services, and effectively promoting these to meet the specific needs of the market.
Order Management and Coordination: Ensuring accurate order processing, timely delivery,
and coordination with the logistics and supply chain teams to meet customer expectations.
Key Interactions:
Area Sales Manager
Zonal Sales Manager
Branch Commercial Manager
Branch Logistics Manager
Business Process Associate
Channel Business Partner (RDS)
Key Dimensions:
People Manager
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Educational Qualifications:
Graduate / MBA Preferred
Experience (Type & Nature):
Minimum 2 to 3 years of experience in handling Institutional sales preferably in Key Accounts HORECA
with good communication skills in English and regional language.
Functional Competencies
Good Knowledge and understanding of Institutional Sales
Sound Knowledge of Sales Fundamentals
Having hands on experience in Sales Force Automation (SFA)
RDS Management including ROI
Behavioral Competencies:
Result Oriented
Analytical Ability
Takes Initiative
Negotiation & Problem Solving
Good written & oral communication
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