Business Development Manager - EdTech - Institutional Sales

Business Development Manager EdTech / Institutional Sales

Product: DigiXPro Digital Examination & AI-Powered Evaluation Platform

Location: Bengaluru, Karnataka (Travel Across India)

Industry: EdTech / Education Technology / SaaS / Enterprise Software

Department: Sales & Business Development

Employment Type: Full-Time

Experience: 510 Years (Preferred)

About the Company

Restech Edugauge Pvt. Ltd., part of the Resilience InfoTech Group, is a growing EdTech company specializing in digital examinations, AI-assisted evaluation, and assessment management solutions.

Our flagship product, DigiXPro, is an end-to-end digital examination and evaluation platform designed for universities, colleges, medical institutions, and other educational organizations.

With over 1 million examinations conducted, successful institutional implementations, ISO/IEC 27001:2022 certification, and industry recognition, DigiXPro is transforming how educational institutions conduct and evaluate examinations.

We are expanding our presence across India and looking for ambitious, results-driven sales professionals to accelerate our growth.

Job Summary

We are looking for an experienced and highly motivated Business Development Manager (BDM) to drive institutional sales of DigiXPro across India. The ideal candidate should have strong experience in B2B sales, preferably in EdTech, SaaS, education ERP, examination software, or technology solutions for educational institutions.

This is a field-oriented, target-driven sales role involving direct engagement with universities, colleges, and educational institutions.

The candidate will be responsible for the complete sales cycle — from identifying prospects and generating leads to scheduling meetings, conducting product demonstrations, negotiating commercials, and closing contracts.

Key Responsibilities

1. Lead Generation & Market Development

• Identify and develop new business opportunities with universities, colleges, deemed universities, autonomous institutions, medical colleges, and educational groups across India.
• Generate qualified leads through direct outreach, cold calling, referrals, networking, LinkedIn, educational events, and institutional visits.
• Build and maintain a strong sales pipeline with potential customers.
• Identify institutional needs, examination challenges, and digital transformation opportunities.
• Develop new markets and territories to expand DigiXPro's institutional customer base.

2. Institutional Meetings & Relationship Management

• Schedule and conduct face-to-face meetings with key decision-makers, including Vice-Chancellors, Registrars, Controllers of Examinations (COEs), Deans, Principals, Directors, and Management Trustees.
• Present DigiXPro's capabilities and business value to institutional leadership.
• Build long-term professional relationships with educational institutions and key stakeholders.
• Understand customer requirements and recommend suitable DigiXPro solutions.

3. Product Demonstrations & Solution Selling

• Conduct DigiXPro product presentations, demonstrations, and solution discussions with prospective customers.
• Explain key product capabilities, including Digital Examinations, Digital Valuation System (DVS), AI-Assisted Evaluation (DVS-AI), and examination analytics.
• Demonstrate how DigiXPro helps institutions improve examination efficiency, security, operational productivity, and evaluation turnaround time.
• Coordinate with product and technical teams for detailed demonstrations, pilots, and proof-of-concept activities.
• Address customer questions, objections, and product-related concerns.

4. Sales Negotiation & Deal Closure

• Own the complete sales process from initial engagement to successful contract closure.
• Prepare and present commercial proposals, quotations, and pricing models.
• Negotiate pricing, contract terms, and commercial agreements within approved company guidelines.
• Follow up consistently with prospective customers to accelerate decision-making.
• Convert qualified leads, product demonstrations, and pilots into confirmed orders and signed agreements.
• Achieve assigned monthly, quarterly, and annual sales and revenue targets.

5. Sales Pipeline & Reporting

• Maintain accurate lead details, meeting records, opportunities, and follow-up activities in CRM or sales tracking systems.
• Prepare weekly sales pipeline reports, forecasts, and business development updates.
• Track key sales metrics, including leads generated, meetings conducted, demos completed, proposals submitted, and deals closed.
• Provide competitor insights, market feedback, and customer requirements to management.
• Coordinate with implementation and customer success teams for smooth customer onboarding after contract closure.

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field. MBA preferred.
• 5–10 years of experience in B2B business development, institutional sales, SaaS sales, or enterprise technology sales.
• Experience selling software, ERP, LMS, examination platforms, or other technology solutions to educational institutions is highly preferred.
• Strong understanding of institutional procurement, decision-making, and sales cycles.
• Proven ability to independently generate leads, conduct meetings, deliver presentations, and close business.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to engage confidently with senior university leadership and institutional management.
• Self-motivated, proactive, and comfortable working with sales targets.
• Proficiency in MS Office, PowerPoint, CRM tools, and digital sales platforms.
• Willingness to travel extensively across India for customer meetings, demonstrations, and sales closures.

Preferred Candidate Profile

We are particularly interested in candidates who:

• Have an existing professional network within universities, colleges, or higher education institutions.
• Have previously sold EdTech, university ERP, examination management, LMS, or SaaS products.
• Can independently arrange meetings with institutional decision-makers.
• Have a demonstrated record of converting institutional leads into paying customers.
• Are comfortable conducting both online and in-person product demonstrations.
• Have experience handling long-cycle B2B sales and commercial negotiations.
• Are passionate about technology-driven transformation in higher education.

Key Performance Indicators (KPIs)

Performance will be measured through:

• Number of qualified institutional leads generated.
• Meetings conducted with university and college decision-makers.
• Product demonstrations and pilot opportunities initiated.
• Commercial proposals submitted.
• Lead-to-customer conversion rate.
• New institutional contracts signed.
• Revenue generated against assigned sales targets.
• Growth of the institutional customer pipeline.

What We Offer

• Opportunity to represent an established and growing digital examination platform.
• Exposure to leading universities, medical colleges, and educational institutions across India.
• Competitive compensation with performance-based sales incentives.
• Direct collaboration with company leadership, product, and technology teams.
• Career growth opportunities as DigiXPro expands across India and international markets.
• An entrepreneurial work environment with ownership of sales opportunities and business outcomes.

Who Should Apply?

If you are a result-oriented business development professional with experience in institutional or enterprise software sales, strong connections in the education sector, and the confidence to independently generate leads, demonstrate solutions, negotiate, and close deals, we would like to hear from you.

Join Restech Edugauge and help accelerate the digital transformation of examinations across India.