Business Development Executive

Company Description Prudent Ads is a performance marketing company providing comprehensive affiliate and performance marketing services across multiple verticals, including gaming, BFSI, e-commerce, real estate, insurance, dating, health, loans, and automobile. The company collaborates with clients on a wide range of pay models such as CPL, CPI, CPT, CPD, CPM, CPIT, CPC, and CPV, aligning campaigns with diverse business goals. With operations in Singapore and India, Prudent Ads focuses on measurable results and data-driven growth. The organization actively embraces innovation in digital and marketing, offering a dynamic environment for professionals interested in performance-oriented advertising.
Role Description This is a full-time, on-site role for a Business Development Executive based in Noida. The role involves identifying and pursuing new business opportunities, generating qualified leads, and building a robust pipeline across key industry verticals. The Business Development Executive will manage client relationships, handle account onboarding, and coordinate with internal teams to ensure successful campaign execution and performance. Daily responsibilities include researching prospective clients, conducting outreach via calls, emails, and meetings, preparing proposals, negotiating commercial terms, and tracking revenue targets. The role also includes maintaining accurate records in CRM tools, monitoring market trends, and contributing ideas to enhance Prudent Ads service offerings and positioning.
Qualifications

• Candidates should possess skills in New Business Development and Business growth, with the ability to identify opportunities and expand partnerships.
• Candidates should possess skills in Lead Generation and prospecting, including research, outreach, and pipeline management.
• Candidates should possess strong Communication skills, including clear verbal and written communication and confident client-facing interaction.
• Candidates should possess Account Management skills, with experience in maintaining client relationships and coordinating ongoing campaigns.
• Understanding of performance marketing and affiliate models (e.g., CPL, CPI, CPM, CPC) is highly beneficial.
• Bachelor's degree in Business, Marketing, or a related field is preferred.
• Proficiency with CRM tools, MS Office, and basic data analysis to track and report campaign performance is advantageous.
• Ability to work in a fast-paced environment, meet revenue targets, and collaborate effectively with cross-functional teams.