Business Analyst

About Company:

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub raised its Series A of $15 million in May 2022, led by Eight Roads Ventures and Elevation Capital. This was followed by a Pre-Series B round of 33 crore and a Series B round of 160 crore, led by Singularity.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

Job Location: HSR Layout, Bangalore (on-site)

Key Responsibilities:

1. Performance Analysis

● Analyze trends in traffic, conversion rates, CAC, AOV, ROAS, repeat purchase, etc. across online and offline channels.

● Analyze store stock availability, develop improvements in replenishment logic and implement it

● Identify root causes behind performance fluctuations and present actionable insights during review meetings.

● Carry out ad hoc deep dives based on business questions-e.g., cohort analysis, funnel drop-offs, customer segmentation, etc.

2. Dashboarding & Reporting

● Build and maintain performance dashboards across marketing, website, app, and operations using tools like Google Data Studio / Looker Studio, Power BI, or Tableau.

● Automate data pulls and reporting wherever possible using connectors, scripts, or APIs. ● Ensure regular updates of dashboards (daily/weekly/monthly) and accuracy of all reported metrics.

● Consolidate data from multiple sources data pipelines and ETL processes (Shopify, Meta, Google Ads, Google Analytics, CRM, Marketplaces, etc.) into unified views.

3. Data Automation & Infrastructure

● Work with internal/external partners to streamline the data Pipeline or integrations between tools and dashboards.

● Set up automated alerts, anomaly detection, and scheduled reporting to reduce manual effort.

● Support in cleaning and structuring datasets for better analytical use.

4. Strategic Projects & Initiatives

● Lead and execute analytics-led initiatives such as:

● Pricing and discount effectiveness studies

● Campaign performance benchmarking

● Customer segmentation or RFM analysis

● Inventory planning and store replenishment

● Loyalty program usage and effectiveness

● Sales projections and monthly/quarterly planning

● Scalable models for forecasting, category tracking, and customer analysis

● Collaborate cross-functionally with marketing, product, operations, and finance teams.

Qualifications:

● Self-starter with strong ownership, attention to detail, and a problem-solving mindset.

● 2–5 years of experience in analytics, preferably in a D2C / eCommerce / consumer brand environment.

● Strong proficiency in Excel, Google Sheets, SQL, and at least one dashboarding tool (Google Data Studio, Power BI, Tableau, etc.).

● Comfort working with large datasets and joining multiple data sources.

● Familiarity with data from platforms like Shopify, Google Analytics, Meta Ads, and Google Ads.

● Ability to translate data into actionable business recommendations.

Preferred Skills (Good to Have)

● Experience with Python or R for automation or analysis.

● Exposure to data pipeline tools (Zapier, Supermetrics, Airbyte, etc.).

● Understanding of marketing performance metrics and eCommerce funnels.

● Experience with CRM / retention analytics (Moengage, Webengage, CleverTap, Mixpanel, etc.).

● Exposure to data warehouse tools (BigQuery, Redshift, Snowflake, etc.) and ETL workflows.

https://blissclub.com/