BTL Executive
Klay Schools · Bengaluru · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities:
* Identify high-potential local markets and plan on-ground marketing activities.
* Execute outdoor branding initiatives, including pole boards, banners, direction boards, and society/mall branding.
* Organise BTL promotional activities at apartment societies, malls, and retail outlets.
* Build brand partnerships and sponsorships to reach the right parent audience.
* Plan and execute parent-focused events at KLAY centres and residential communities.
* Develop partnerships with K12 schools to generate demand for after-school programs.
* Coordinate centre branding, printing, installation, and visual merchandise with local vendors.
* Manage enquiries generated through marketing campaigns, qualify leads, and coordinate with Admission Counsellors for follow-up.
Ideal Candidate Profile:
* Minimum 2+ years of relevant experience in ATL/BTL marketing, field marketing, brand activations, events, or local demand generation.
* Strong communication, coordination, and vendor-management skills.
* A proactive, results-oriented professional comfortable with field visits and local travel.
Sourced from naukri
Skills
About Klay Schools
Klay Schools
About
About KLAY Preschools & Daycare
KLAY is Indias leading chain of Preschools and Daycare centres, valued for supporting over 60,000 families through top-notch learning and care for their children. Our focus is on creating a safe, nurturing and engaging environment for little ones to learn and grow, supported by passionate facilitators, modern infrastructure, and a proven pedagogy. KLAY’s preschool learning program is managed by SHIKSHA Trust.