Brand Marketing

Job Description

Experience - 5-8yrs

Job Location : Nariman Point - Mumbai

Role – Brand Marketing

Reporting to - GM Brand Creative Content

Role Overview

The Associate – Brand will support the Brand team in executing marketing and communication initiatives across campaigns, creative development, and agency coordination. The role requires strong collaboration with internal teams and external agencies to ensure timely delivery and consistent brand communication.

Key Responsibilities

Agency Coordination & Briefing

• Prepare and share detailed creative briefs with external agencies.
• Manage day-to-day coordination with agencies to ensure timely execution of campaigns and deliverables.
• Track timelines and follow up on creative development, revisions, and final outputs.

Campaign Adaptations & MR Management

• Work with agencies on campaign adaptations across formats (digital, print, outdoor, in-store, etc.).
• Manage MRs (Marketing Requests) and ensure accurate implementation of brand guidelines and campaign messaging.

Internal Stakeholder Collaboration

• Coordinate with internal teams to understand marketing and communication requirements.
• Align internal requests with overall brand strategy and ensure execution as per guidance from the GM – Brand.

Creative & Content Coordination

• Work closely with internal creative and content teams to ensure campaign consistency and timely output.
• Assist in the development and adaptation of brand communication materials.

Market & Competition Analysis

• Track competitor campaigns, communication trends, and category activities.
• Prepare periodic reports and insights to help inform brand strategy and communication.

Key Skills & Competencies

• Strong coordination and project management skills
• Ability to manage multiple timelines and stakeholders
• Understanding of brand communication and creative processes
• Attention to detail and strong follow-up skills
• Good analytical ability for competitor and market analysis

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or Communications
• 5-8 years of experience in brand management, marketing coordination, or agency servicing
• Experience working with creative agencies is preferred