Brand & Marketing Specialist

Location: Ahmedabad | Employment type: Full-time

Reports to : Founder

Competitive compensation of 4.5–6.5 LPA, based on experience and suitability

About Finpit :

Finpit is a A professional networking and discovery platform where startups, businesses, and investors can connect, share their journey, discover opportunities, and build meaningful relationships, based in Ahmedabad. We are a growing team focused on building a trusted, recognisable brand in a space where credibility and clarity matter. We work in a fast-moving, hands-on environment where ownership is high and ideas turn into execution quickly. As we scale, we're looking for people who want to shape how Finpit is seen in the market and grow with us.

Role Description

The Brand Manager will own Finpit's brand positioning, identity and marketing, and will run campaigns and content across digital and offline channels to build awareness and generate enquiries. The role is hands-on to begin with, with the opportunity to build and lead a marketing team as the brand scales.

Key Responsibilities

• Develop and execute brand and marketing strategies aligned with the company's vision and growth objectives

• Own brand identity, messaging and tone of voice, and keep them consistent across all platforms and touch points

• Plan and manage social media content and the content calendar across platforms

• Plan and run marketing campaigns (digital, social media, offline and partnerships)

• Oversee content creation, using AI and design tools to scale production

• Track market trends, customer insights and competitor activity to guide positioning

• Manage the marketing budget and coordinate with internal teams, agencies and freelancers

• Monitor campaign performance and optimise strategies based on data

• Hire, train and lead a marketing and content team as the function grows

Key Outcomes (First 12 Months)

• Documented brand guidelines and positioning adopted across all channels

• A planned, consistent content calendar with steady growth in audience and engagement

• Campaigns that generate measurable inbound enquiries

• Monthly performance reports with clear recommendations

• A content and design support setup (in-house or freelance) ready to scale

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field

• 2-5 years of experience in branding, marketing or content roles, with proven ownership of brand or campaign work

• Portfolio or examples of brand, social media or campaign work

• Hands-on experience with digital marketing, content strategy and brand management

• Working knowledge of design and marketing tools (for example Canva or Figma, Meta Business Suite, Google Analytics, scheduling tools) and AI tools for content

• Experience working with cross-functional teams and external agencies

Skills & Competencies

• Strong understanding of branding, marketing strategy and digital platforms

• Excellent communication and presentation skills

• Creative thinking with a strategic mindset

• Analytical skills to interpret data and measure performance

• Leadership potential and the ability to manage multiple projects and deadlines

What We Offer

• Ownership of the brand's direction from the ground up

• A collaborative, growth-oriented work environment

• A path to lead the marketing function as the team grows

• Competitive compensation of 4.5–6.5 LPA, based on experience and suitability