Brand Marketing Manager

Role & responsibilities:

Brand Strategy and Positioning

• Define and evolve Per Annum's brand positioning, tone of voice, messaging architecture and key differentiators.
• Translate business objectives, audience insights and competitive intelligence into clear brand narratives.
• Develop and maintain brand guidelines to ensure consistency across channels, campaigns and external partners.
• Build a distinctive, credible brand in India's alternative-investment landscape.

Creative Direction and Storytelling

• Lead creative direction for brand campaigns, social creatives, website communication, video content and marketing collateral.
• Brief and collaborate with designers, copywriters, video editors and agencies to deliver high-quality creative work.
• Review and improve creative output, maintaining high standards for clarity, visual identity and storytelling.
• Develop compelling narratives that simplify financial concepts and communicate product value responsibly.

Content and Social Media

• Own Per Annum's LinkedIn strategy, building its presence through thought leadership, investor education and relevant market commentary.
• Develop content strategies for the company page and founders or leadership team.
• Build content pillars, editorial calendars and repeatable content formats that drive organic reach, engagement and credibility.
• Drive audience growth and brand consistency across other relevant social platforms.

Integrated Campaigns, PR and Partnerships

• Plan and execute integrated brand campaigns across digital channels, content, public relations, events and partnerships.
• Build relationships with relevant media, publications, creators and industry stakeholders to strengthen brand visibility.
• Collaborate with performance marketing, product and growth teams to align brand activity with acquisition and business objectives.
• Manage campaign budgets, timelines, agency relationships and external vendors.

Measurement and Insights

• Track brand awareness, branded search, share of voice, organic audience growth, content engagement and campaign effectiveness.
• Evaluate content and campaign performance to identify opportunities for improvement.
• Monitor competitor activity, consumer sentiment, industry developments and evolving investor behaviour.
• Translate insights into actionable recommendations for future brand initiatives.

Compliance and Communication Quality

• Work with relevant internal stakeholders to ensure marketing communication is accurate, transparent and aligned with applicable financial-services requirements.
• Ensure claims relating to returns, risk, product features and performance are appropriately substantiated and reviewed before publication.

Preferred candidate profile:

• 5 - 7 years of experience in brand marketing, integrated marketing or content-led brand building, with demonstrable ownership of brand initiatives.
• A strong track record of developing brand narratives, campaigns and creative direction.
• Proven experience in social media or brand growth; ideally for a fintech, financial-services, B2C or B2B2C brand.
• Exceptional storytelling, writing and communication skills, with a strong eye for design, copy and visual identity.
• Experience working with designers, agencies, freelancers and cross-functional stakeholders.
• A data-driven mindset, with the ability to measure marketing effectiveness and translate insights into action.
• An understanding of financial-services communication, investor education and the importance of responsible marketing.
• The ability to operate independently in a fast-paced startup environment, balancing strategic ownership with hands-on execution.

Interested candidate may directly share their CV at [email removed] along with following information

Current & Expected CTC, Notice Period and Location