BENGALURU · FULLTIME
Brand Marketing Manager
Techwise Digital
Bengaluru · onsite · Posted 5d ago
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Not disclosed5–7 yrsfulltimeBengaluru
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Section · 01
About this role
What You Will Do
- Define go-to-market strategies and quarterly growth initiatives for retail learning programs.
- Build acquisition programs across search, social, performance media, messaging, email, communities, and offline activations.
- Design learner journeys that convert prospects into registrations and paying participants.
- Create targeted campaigns for different learner segments and continuously refine audience strategies.
- Use CRM and automation tools to manage prospects, automate follow-ups, and improve lead-to-enrolment movement.
- Partner with sales, trainers, subject experts, and delivery teams to improve campaign outcomes.
- Oversee marketing assets such as web pages, campaign creatives, emailers, brochures, and promotional content.
- Use campaign and customer data to identify drop-offs, improve funnel performance, and optimize spending.
- Track acquisition cost, lead quality, conversion rates, enrolments, revenue contribution, and campaign ROI.
- Guide and develop the marketing team while managing priorities, timelines, and external/internal stakeholders.
- 5+ years of B2C/growth marketing experience, preferably within Education, EdTech, Training, or consumer services.
- Demonstrated experience in acquisition, demand creation, and conversion-focused marketing.
- Strong exposure to CRM, marketing automation, lead nurturing, segmentation, and lifecycle campaigns.
- Working knowledge of digital acquisition, SEO, landing pages, analytics, and conversion optimization.
- Strong analytical thinking, team leadership, communication, and execution skills.
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Section · 02
Skills
B2C growth marketingsegmentationAnalyticsCRM & Marketing AutomationConversion OptimizationLead Nurturinglanding pagesdigital acquisitionLifecycle campaignsSEO
Section · Company
About Techwise Digital
Techwise Digital
IT Services & Consulting
150
employees
2019
7 years old
New Delhi, Delhi
India
₹9.2L PA avg
Avg at Techwise Digital
About
Our story began in 2011 as part of IndiHire’s tech-staff augmentation division. Over time, we evolved into TechWise Digital, broadening our expertise to offer end-to-end IT consulting, project executi
Industries
IT Services & Consulting
Employee ratings
10 reviews
4.5/ 5
Culture
4.8
Career growth
4.0
Work-life
4.7
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