FULLTIME
Brand Marketing Manager, Reebok
Aditya Birla Lifestyle Brands
Not specified · onsite · Posted 6d ago
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Section · 01
About this role
Key Responsibilities
- Brand Strategy & Marketing Planning
- Support the development and execution of annual and seasonal brand marketing plans aligned with business objectives.
- Define brand objectives related to awareness, consideration, footfall generation, consumer engagement, and CRM.
- Collaborate with cross-functional teams to ensure consistent brand communication across all consumer touchpoints.
- Identify innovative marketing opportunities to strengthen brand equity and consumer affinity.
- Consumer Insights & Market Understanding
- Define and continuously refine target consumer profiles based on demographic, psychographic, and behavioural insights.
- Analyze consumer purchase journeys, shopping behaviour, and key buying triggers.
- Monitor market trends, competitor activities, and emerging consumer preferences.
- Translate consumer insights into actionable marketing strategies and campaigns.
- Campaign Development & Agency Management
- Lead the execution of integrated marketing campaigns across online and offline channels.
- Manage relationships with creative, digital, media, PR, and production agencies.
- Ensure timely development and delivery of creative concepts, communication assets, and campaign materials.
- Collaborate with media partners to optimize media planning, buying, and performance.
- Maintain campaign calendars and track execution milestones to ensure timely delivery.
- social media & Digital Marketing
- Partner with digital agencies to plan and execute social media content calendars.
- Monitor content performance, consumer engagement, and feedback across digital platforms.
- Drive digital-first campaigns that enhance brand visibility and consumer interaction.
- Track digital marketing KPIs and recommend improvements for better campaign effectiveness
- 5. Sports Marketing & Influencer Management
- Develop and execute sports marketing initiatives aligned with Reebok's fitness and performance positioning.
- Manage relationships with athletes, brand ambassadors, fitness trainers, and sporting communities.
- Ensure timely distribution of merchandise and product seeding to ambassadors and partners.
- Identify and onboard relevant influencers who align with the brand's target audience.
- Negotiate influencer partnerships and oversee end-to-end campaign execution and performance measurement.
- Customer Engagement & Campaign Effectiveness
- Design and execute consumer engagement programs to drive brand loyalty and advocacy.
- Track campaign effectiveness through predefined KPIs and ROI metrics.
- Gather and analyze consumer feedback to identify opportunities for improvement.
- Work closely with CRM and retail teams to enhance customer experience and retention.
- Budget Management & Financial Control
- Develop and manage marketing budgets across campaigns, sponsorships, and events.
- Monitor spending to ensure alignment with approved budgets.
- Identify cost optimization opportunities without compromising campaign effectiveness.
- Ensure efficient allocation of marketing investments to maximize return on investment.
- Vendor & Process Management
- Manage vendor relationships and negotiate favorable commercial terms.
- Ensure timely vendor onboarding, purchase order creation, and invoice processing.
- Oversee end-to-end execution of marketing collateral production and deployment.
- Drive process efficiency and ensure adherence to organizational compliance requirements.)
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Section · 02
Skills
Section · Company
About Aditya Birla Lifestyle Brands
Aditya Birla Lifestyle Brands
Mumbai, Maharashtra
India
₹8.4L PA avg
Avg at Aditya Birla Lifestyle Brands
About
About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Companys brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
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4.2
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