Brand Marketing Lead (Travel & Hospitality)

We're Hiring | Brand Marketing Lead – Travel & Hospitality

Location: Jasola Vihar, New Delhi

Experience: 5-7 Years

About The Role:

TIRUN Travel Marketing is the exclusive India representative for Royal Caribbean Cruises Ltd., which includes renowned cruise brands such as Royal Caribbean International, Celebrity Cruises, Azamara, and Silversea. We are looking for a Brand Marketing Lead - RCI to drive the brand's marketing strategy and strengthen its positioning across key markets.

This is an insight-led and execution-focused marketing role, requiring a strong understanding of markets, consumers and business performance. The individual will translate market insights into focused strategies and initiatives that drive brand awareness, lead generation and commercial growth.

Key Responsibilities:

• Lead the brand marketing strategy for RCI, strengthening its positioning, awareness and presence across key markets.
• Own the brand's commercial performance from a marketing perspective, driving lead generation and revenue in collaboration with Business Development and other teams.
• Analyse regional performance, business data and market trends to identify growth opportunities, performance gaps and areas requiring marketing intervention.
• Work closely with regional Business Development teams to understand market dynamics, partner insights and customer behaviour.
• Develop and strengthen RCI's value proposition across customer and partner segments, translating insights into relevant regional and go-to-market strategies.
• Own the marketing calendar, including brand campaigns, social media presence, content, offers and other marketing initiatives.
• Collaborate with Growth & Digital Marketing and cross-functional teams to ensure effective execution and alignment with overall business priorities.
• Track marketing effectiveness, consumer trends and competitive activity, using data and insights to continuously refine strategy and improve outcomes.

What are we looking for:

• 4-5 years of experience in Brand Marketing, Brand Strategy, Category Marketing or Strategic Marketing.
• Candidates with prior experience in the travel, tourism, hospitality, aviation, cruise, or related industries will be preferred.
• Strong analytical orientation with the ability to interpret data and translate it into marketing actions.
• Strong understanding of brand positioning, consumer insights and go-to-market strategy.
• Experience collaborating with Business Development/Sales and cross-functional teams.
• Strong communication, presentation and stakeholder-management skills.
• Experience in travel, hospitality, aviation, lifestyle or premium consumer brands would be an advantage.

Interested candidates can share their resumes at [HIDDEN TEXT]