Brand Marketing Executive

About Uni Seoul

Uni Seoul is a Korean-inspired lifestyle brand bringing together cute, aesthetic, and trend-led products across stationery, accessories, gifting, plushies, and more. We are building a community-led brand for a young audience that loves K-culture, cute aesthetics, Seoul-inspired experiences, and discovering new brands.

Role Overview

We are looking for a Brand Marketing Executive who is creative, organised, curious, and excited about building brands through partnerships, experiences, PR, and consumer insights. The role will involve working closely with internal teams, brands, agencies, vendors, creators, and other external partners to execute marketing initiatives across online and offline channels.

Key Responsibilities

1. Brand Partnerships - Online & Offline

• Identify and explore relevant brand collaboration opportunities aligned with Uni Seoul's positioning and target audience.
• Coordinate with potential partners to develop and execute co-branded campaigns, events, pop-ups, and digital collaborations.
• Develop partnership proposals, campaign ideas, and activation plans.
• Manage communication and coordination with partner brands throughout the collaboration lifecycle.
• Track partnership performance and document learnings for future collaborations.

2. Vendor Management & Coordination

• Identify, onboard, and coordinate with marketing vendors, agencies, production partners, event partners, and other external stakeholders.
• Manage briefs, timelines, quotations, deliverables, and execution requirements.
• Coordinate with internal teams and vendors to ensure campaigns, events, and activations are executed smoothly and on time.
• Build and maintain strong vendor relationships while ensuring quality and timely delivery.
• Support negotiations, cost comparisons, and budget management.

3. Marketing Insights & Brand Analysis

• Track market trends, consumer behaviour, competitor activity, and emerging cultural trends relevant to Uni Seoul.
• Conduct regular competitor and category analysis to identify opportunities for the brand.
• Monitor campaign performance and prepare reports and actionable insights.
• Translate consumer and market observations into relevant marketing ideas and initiatives.
• Stay updated on Gen Z trends, social media conversations, K-culture, emerging brands, and new-age marketing formats.

4. PR & Brand Visibility

• Support PR activities including media outreach, brand stories, product launches, events, and brand announcements.
• Coordinate with PR agencies, media partners, creators, and relevant stakeholders.
• Assist with PR gifting, media/influencer outreach, and event-related PR activities.
• Track media coverage, brand mentions, and PR outcomes.
• Build and maintain a database of relevant media, publications, creators, and industry contacts.

What We're Looking For

• 1-2 years of experience in brand marketing, partnerships, marketing, PR, or a similar role.
• Strong communication and interpersonal skills.
• Excellent coordination and project management abilities.
• Good understanding of digital marketing, social media, partnerships, and offline brand activations.
• Strong research and analytical skills with an eye for consumer and cultural trends.
• Ability to manage multiple projects, timelines, and stakeholders simultaneously.
• Proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Strong interest in youth culture, lifestyle brands, retail, fashion, beauty, K-culture, and emerging consumer trends.
• Proficiency in Google Sheets/Excel, Canva, and presentation-making tools.

Why Join Uni Seoul

This role offers hands-on exposure to brand building, strategic partnerships, PR, retail experiences, community, and consumer marketing. You'll have the opportunity to work across both online and offline touchpoints and contribute directly to building one of India's emerging Korean-inspired lifestyle brands.