Brand Manager - Clean Label Snacking - FMCG

About the employer brand:

It is the fastest - growing clean - label snacking brand in India on a mission to build the best snacks for families.

Founded in 2021, the brand focuses on creating truly clean - label and yummy snacks with high protein made without any synthetic additives, preservatives, refined sugar, maida, or palm oil.

Backed by leading investors like Fireside Ventures and soon to be closing on a 100Cr+ series B, the brand has the highest market share among all new age snacking brands on quick commerce - with a strong focus on product innovation, taste, and community - led growth (grown 13x in the last 12 months).

About the role:

They are looking to onboard a Brand Manager who can drive trust - first brand marketing.

If you are someone who:

- Is passionate about food labels.

- Feels strongly about the need for packaged foods to be clean label and healthy.

- Understands how to think of viral content ideas that can be fun & engaging but still carry a serious message.

- Has worked with health, fitness, and food influencers.

- Can work with multiple stakeholders within the company to implement trust - building initiatives.

- Can do advocacy for our mission in the external stakeholder ecosystem.

Roles and Responsibilities:

You will build trust in the brand across every customer touchpoint and beyond their own channels.

- Trust - first content: Create content that decodes food labels, ingredients and nutrition claims in ways that are fun, shareable and accurate.

- Viral campaigns with a message: Plan and run campaigns that use humour, trends and cultural moments to land serious points about clean eating.

- Influencer partnerships: Build and manage a roster of health, fitness, nutrition and food creators, from discovery and briefing to long - term collaborations.

- Trust - building initiatives: Work with product, R&D, quality, design and growth teams to roll out initiatives such as ingredient transparency, lab - test disclosures, packaging claims and consumer FAQs.

- External advocacy: Represent the brand's clean - label mission with nutritionists, doctors, fitness professionals, industry bodies, media and consumer communities.

- Brand voice: Keep an honest, credible and engaging voice consistent across social, website, packaging, email and community channels.

- Content calendar: Own the calendar, launches and creator activations across Instagram, YouTube and LinkedIn.

- Measurement: Track reach, engagement, sentiment, creator performance and trust signals (reviews, mentions, repeat purchase), and adjust plans monthly.

Who you are:

- 3 - 5 years of experience in brand marketing, content or consumer marketing.

- A track record of viral or high - engagement content that stayed fun while carrying a serious message.

- Hands - on experience running campaigns with health, fitness and food influencers.

- Experience working with several internal teams to take an initiative from idea to launch.

- Confidence representing a brand externally, at events, panels, media interactions or community forums.

- Strong copywriting and storytelling skills, with hands - on experience in video and graphic content.

- Comfortable reading data and using it to improve content and campaigns.

- Familiarity with FSSAI labelling rules and health - claim guidelines is a plus.

- Thrives in a fast - moving, high - ownership environment.

Why join us?:

- Fastest growing new - age FMCG brand in India: 13x in last 12 months.

- Well funded and backed by marquee VC's like Fireside ventures.

- Opportunity to shape the voice and identity of a growing brand that's on a 100 to 1000Cr journey.

- High ownership and direct collaboration with leadership.

- Fast - paced environment with room to experiment and build.

- Chance to create meaningful, culture - first brand work.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co - learning with smart peers.

Backed by Busybeebrands.com, a pioneering brand - building firm that has helped some of the most disruptive new - age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part - time or full - time.

Request to visit our community page

Registration implies consent to our privacy policies.