Brand Manager Beauty & D2C

Job Description:

Job Title: Brand Manager – Beauty & D2C

Location: Jaipur | On-site

Experience: 2–4 Years

Employment Type: Full-Time

Industry: D2C / E-commerce / Beauty & Personal Care

About The Role

We are looking for a hands-on Brand Manager with experience in Skincare, Beauty, Fashion or other consumer brands to support and execute brand-building initiatives at The Wellness Shop.

The role involves working closely with the founders and internal teams across brand communication, content, influencer marketing, campaigns and product launches.

Key Responsibilities

Brand & Marketing

• Support the development and execution of brand strategies and marketing campaigns.
• Maintain consistent brand positioning, communication and visual identity across channels.
• Plan and execute campaigns for product launches, offers and key business initiatives.
• Work closely with the performance marketing team to align brand and growth activities.

Influencer & Creator Marketing

• Identify and manage relevant influencers and creators.
• Coordinate influencer collaborations, product seeding and content campaigns.
• Track campaign performance and maintain influencer relationships.

Content & Communication

• Coordinate with creative teams, agencies and internal stakeholders for social media and campaign content.
• Develop content ideas and briefs aligned with brand objectives.
• Ensure consistent brand communication across social media, website and other consumer touchpoints.

Market & Consumer Research

• Track competitor activities, consumer trends and emerging opportunities.
• Use market insights and campaign data to improve brand initiatives.
• Support new product launches and brand growth projects.

Execution & Ownership

• Manage multiple brand projects and ensure timely execution.
• Work closely with founders and cross-functional teams.
• Take ownership of assigned projects from planning to execution.

Candidate Profile

• 2–4 years of experience in Brand Marketing, Brand Management, Influencer Marketing, Content Marketing or a similar role.
• Experience with Skincare, Beauty, Fashion, FMCG or D2C brands preferred.
• Strong understanding of social media, influencer marketing and digital brand building.
• Good communication and project management skills.
• Creative mindset with strong execution ability.
• Comfortable working in a fast-paced, founder-led environment.
• Ability to work with multiple teams and manage deadlines independently.

What We Offer

• Opportunity to work directly with the Founders and leadership team.
• Hands-on exposure to D2C brand building and growth.
• Opportunity to take ownership of meaningful brand projects.
• Fast-paced environment with opportunities to learn and grow.