Branch Relationship Officer & Teller

Position: Branch Relationship Officer (BRO)
Department: Retail Branch Banking
Location: Branch Network
Grade: Officer / Assistant Manager (as applicable)

Role Purpose

To drive customer acquisition, deepen existing customer relationships, and achieve business targets across liabilities, assets, and third-party products while delivering a superior customer experience.

Key Responsibilities

• Acquire new customers for Savings Accounts, Current Accounts, and other retail banking products.
• Cross-sell banking products including Fixed Deposits, Insurance, Mutual Funds, Credit Cards, Personal Loans, and other retail products.
• Build and maintain strong relationships with existing customers to enhance engagement and retention.
• Generate referrals and business leads through branch walk-ins, customer interactions, and local market activities.
• Support branch sales initiatives and ensure achievement of assigned business targets.
• Handle customer queries, service requests, and complaints in a timely manner.
• Ensure adherence to KYC, compliance, regulatory, and operational guidelines.
• Maintain accurate records and update customer information in banking systems.
• Coordinate with branch operations and product teams to provide seamless customer service.
• Participate in branch marketing campaigns, customer meets, and lead-generation activities.

Key Skills

• Strong communication and interpersonal skills.
• Sales and relationship management orientation.
• Customer-focused approach.
• Ability to work in a target-driven environment.
• Good knowledge of retail banking products and processes.
• Proficiency in MS Office and digital banking platforms.

Educational Qualification

• Graduate in any discipline (MBA/PGDM preferred).

Experience

• 1 to 5 years of experience in Banking, Financial Services, Insurance (BFSI), Sales, or Relationship Management.

Key Success Metrics

• CASA acquisition and funding.
• Cross-sell revenue generation.
• Customer activation and engagement.
• Portfolio growth and retention.
• Achievement of branch business targets.
• Compliance and service quality scores.

This version can be used for recruitment postings, consultant sharing, or requisition creation.Role & responsibilities

Preferred candidate profile