B2B Marketing

Position Overview

We are looking for a dynamic Trade Marketing professional to drive business growth across general trade, institutional channels, healthcare partnerships, and brand visibility initiatives.

The ideal candidate should be strong in relationship building, field sales, trade marketing, branding execution, and new business development, with the ability to travel extensively across India.

Key Responsibilities

1. General Trade & Retail

• Develop strong relationships with shopkeepers, distributors, and retailers.
• Improve retailer loyalty and strengthen the company's presence at the point of sale.
• Execute shelf strips, posters, in-store branding, POSM, displays, and other trade visibility initiatives.
• Monitor competitor activity, pricing, visibility, and market trends.

2. Healthcare & Institutional Tie-ups

• Develop business relationships with hospitals, IVF centres, doctors, clinics, and healthcare institutions.
• Identify opportunities for institutional tie-ups and partnerships.
• Build professional relationships with doctors and healthcare stakeholders in coordination with the ASM/team.
• Develop and maintain a strong professional network across assigned markets.

3. Brand & Trade Marketing

• Plan and execute branding activities across retail and institutional locations.
• Ensure effective implementation of branding campaigns and promotional activities.
• Coordinate with internal teams and external partners for branding material, activations, and visibility.
• Track execution and measure effectiveness of trade marketing initiatives.

4. Relationship & Rapo Building

• Build long-term relationships with key customers, retailers, doctors, distributors, and institutional partners.
• Represent the company professionally in meetings, market visits, events, and business discussions.
• Understand customer requirements and convert relationships into sustainable business opportunities.

5. Market Development

• Conduct regular market visits to identify new opportunities and understand customer/consumer requirements.
• Develop new territories and strengthen existing markets.
• Share market intelligence and competitor insights with management.
• Support product launches, activations, and business expansion initiatives.

Candidate Profile

• Gender: Male
• Experience: 2–6 years in trade marketing, general trade, institutional sales, FMCG, consumer brands, healthcare, or related industries.
• Strong communication and negotiation skills.
• Excellent relationship-building and networking abilities.
• Comfortable with extensive field work and travel.
• Ability to independently manage customers, partners, and market activities.
• Strong commercial understanding and target orientation.
• Should be energetic, presentable, smart, and confident while interacting with business partners and professionals.
• Willingness to travel extensively across India, including approximately 15 days of travel per month.