B2B Marketing Lead

360° B2B Marketer – Swageazy

Location: Gurugram / Bangalore

Experience: 5+ years

Work Mode: Work from Office

We're looking for a 360° B2B Marketer — not a channel specialist.

Swageazy is scaling fast, and we're looking for someone who can think across the entire B2B marketing function and build what doesn't exist yet.

Swageazy operates in the corporate gifting and employee engagement space, where our audience includes CHROs, HR Leaders, HRBPs, People & Culture teams, Admin and Procurement leaders.

This means we're not looking for someone who simply knows how to run ads.

We need someone who understands how B2B buyers think, how enterprise demand is created, how brands earn credibility, and how marketing ultimately contributes to pipeline and revenue.

What does 360° B2B marketing mean here

You should be comfortable thinking across:

Brand → Positioning → ICP → Content → Demand Generation → Lead Generation → Email → CRM → ABM → Events → Partnerships → GTM → Sales Enablement → Customer Marketing → Retention → Analytics

You don't need to be the execution-level specialist in every channel.

But you must understand how these pieces work together to create and convert B2B demand.

What you'll own

• Build and own Swageazy's overall B2B marketing strategy
• Define and refine our ICP, personas, positioning and messaging
• Build a strong brand within the HR, People & Culture and corporate ecosystem
• Develop marketing strategies specifically for CHROs, HR Leaders, HRBPs and enterprise decision-makers
• Build demand-generation programs that create qualified pipeline, not just impressions or clicks
• Work closely with Sales to create, nurture and convert marketing-generated opportunities
• Own email marketing, CRM and lifecycle marketing
• Work hands-on with Mailchimp and marketing automation
• Build targeted campaigns for different customer segments and industries
• Develop ABM / account-based marketing initiatives for high-value enterprise accounts
• Create content that establishes Swageazy as a relevant voice in the corporate HR and employee engagement space
• Build GTM strategies for new products, categories and markets
• Explore B2B growth channels including events, communities, partnerships, thought leadership, webinars and industry networks
• Build sales enablement assets that help the sales team convert opportunities
• Define marketing KPIs, funnel metrics and attribution
• Track the journey from awareness → lead → MQL → SQL → opportunity → customer → retention
• Use AI extensively across research, personalization, content, automation, campaign creation and experimentation
• Continuously test, measure and improve marketing programs
• Build the marketing team, processes and systems as Swageazy scales

You should have

• 5+ years of hands-on marketing experience, preferably in startups or high-growth B2B businesses
• Strong experience in B2B marketing, ideally selling to mid-market or enterprise customers
• Experience marketing to senior decision-makers, not just consumers
• Experience across multiple marketing functions rather than a single channel
• Strong understanding of brand + demand generation + growth
• Experience with CRM, email marketing and Mailchimp or similar platforms
• Understanding of ABM, lead nurturing and marketing automation
• Strong analytical and commercial thinking
• Experience using AI tools to improve marketing efficiency and output
• Ability to connect marketing activity to pipeline, revenue and business outcomes
• Strong understanding of the B2B customer journey and longer sales cycles
• Ability to work closely with Sales, Business and Leadership teams
• Comfort operating in ambiguity and building from scratch

Who this role is NOT for

If your career has primarily been:

Google Ads → Meta Ads → Campaign Optimisation → Reporting

or

Social Media → Content Calendar → Agency Coordination

this isn't the role.

Those are channels.

We're looking for someone who understands the B2B marketing engine — how to identify the right accounts, understand the buyer, create demand, build trust, generate qualified opportunities and help Sales convert them.

We care about what you have built.

Don't just tell us which tools you've used.

Tell us:

What did you own

What did you build

Who were you marketing to

What was the size of the business / market you were working with

How much pipeline or revenue did marketing influence

What numbers moved because of your work

What did you experiment with

What failed — and what did you learn

We want someone who can go from:

Business Problem → Customer Insight → Strategy → Campaign → Execution → Pipeline → Revenue → Learning

The ideal person

You're probably someone who has spent the last 5+ years in startups or high-growth businesses where you couldn't say:

That's not my function.

You had to understand the customer, work with Sales, build the strategy, get your hands dirty, figure out the tools, experiment with new channels and make things happen.

You understand that B2B marketing isn't about generating more clicks — it's about creating demand, building trust and creating business.

You can sit with the founders, understand the business, speak to Sales, understand what a CHRO or HR leader actually cares about, and turn that insight into a marketing strategy.

We're looking for a 360° B2B marketer who can build the marketing engine — not just operate one part of it.

Apply: [HIDDEN TEXT]