Associate/ Sr. Associate- Social Media

Key Responsibilities

1. Social Media Execution

* Manage day-to-day content across Instagram and other relevant social platforms.

* Execute the monthly social media calendar.

* Schedule and publish posts, Reels, Stories and other content.

* Ensure all content is aligned with Mulmul's premium brand identity.

* Maintain consistency in tone, visual language and storytelling.

2. Reels & Short-Form Content

* Ideate and create engaging Reels and short-form videos.

* Stay updated with relevant fashion and social media trends.

* Identify trends that can be adapted to Mulmul's aesthetic.

* Develop engaging hooks, captions and storytelling formats.

* Experiment with new formats to improve reach and engagement.

3. Content Planning

* Support the Social Media Manager in developing weekly and monthly content calendars.

* Plan content around:

* New collections

* Product launches

* Festive occasions

* Fashion trends

* Styling

* Store launches

* Brand stories

* Customer moments

* Coordinate with the creative team to ensure timely availability of content.

4. Shoot & Production Coordination

* Assist in planning and coordinating social media shoots.

* Coordinate with photographers, videographers, stylists, models and agencies.

* Prepare shot lists and content requirements.

* Be present during shoots to ensure required social media content is captured.

* Organise and maintain the social media content library.

5. Stories & Daily Engagement

* Manage daily Instagram Stories and ensure the page remains active and engaging.

* Create interactive Stories using polls, questions, quizzes, product features and other formats.

* Highlight new arrivals, styling ideas, stores, events and customer experiences.

6. Community Management

* Monitor comments, DMs, mentions and customer interactions.

* Respond to customers in a warm and brand-appropriate manner.

* Escalate product/service-related queries to the relevant teams.

* Track customer conversations and identify useful insights.

7. Influencer & Creator Coordination

* Support influencer and creator collaborations.

* Coordinate product dispatches, content requirements and posting timelines.

* Track creator content and maintain a database of collaborations.

* Monitor performance of influencer content.

8. Retail & Store Content

* Coordinate with store teams to source relevant content.

* Create social content around store launches, events and customer experiences.

* Identify interesting in-store moments that can be converted into social content.

* Support initiatives designed to drive customers from social media to stores.

9. Competitor & Trend Tracking

* Regularly monitor premium fashion and lifestyle brands.

* Track emerging social media formats, trends and content styles.

* Share relevant content ideas and observations with the team.

* Identify opportunities for Mulmul to create differentiated content.

10. Reporting & Performance

* Track weekly/monthly performance of social content.

* Monitor reach, views, engagement, saves, shares and follower growth.

* Identify high-performing and underperforming content.

* Share insights with the Social Media Manager and suggest improvements.

What We're Looking For

* 1–4 years of experience in social media, content or digital marketing.

* Experience with fashion, premium retail, luxury, beauty or lifestyle brands preferred.

* Strong understanding of Instagram and Reels.

* Excellent visual sense and understanding of premium aesthetics.

* Good copywriting and caption-writing skills.

* Strong understanding of current social media trends.

* Comfortable coordinating shoots and working with creative teams.

* Strong communication and coordination skills.

* Ability to work quickly and manage multiple deadlines.