Associate Program Manager - Performance Marketing

Team: DP Onboarding, Logistics

Location: Gurugram

Reports to: Program Manager, DP Onboarding

Zomato's delivery partner (DP) network is the backbone of our business, and the DP Onboarding POD is responsible for growing it efficiently. You will own execution of paid performance marketing for DP acquisition across Meta, Google, and other digital channels, with the goal of bringing in quality riders at the lowest possible CAC..

This is a hands-on role. You will launch, optimize, and scale campaigns yourself, and work with analytics, CRM, and ops teams to improve the full funnel, from ad click to app install, login, onboarding completion, and first order.

• Plan, launch, and manage app-promotion campaigns on Meta Ads and Google Ads (UAC / App campaigns, Search, YouTube, Display) for DP acquisition across cities.
• Own day-to-day budget allocation and pacing across channels, campaigns, and cities, and shift spend based on funnel efficiency rather than top-of-funnel metrics alone.
• Drive CAC down through continuous optimization of creatives, audiences, bids, placements, and geo targeting.
• Run structured creative and audience experiments, document learnings, and scale the winners.
• Work with design and content teams to brief, test, and iterate on creatives (static, video, vernacular) suited to the DP audience.
• Track and analyze funnel performance end to end using SQL, dashboards, and MMP data (AppsFlyer).
• Partner with CRM, ops, and city teams to align acquisition with city-level supply needs and retention outcomes.
• Build regular performance reports and share insights and recommendations with stakeholders.
• Explore and test new channels and formats (e.g., OEM, affiliates, programmatic, regional platforms) as the program scales.

Must have

• 2–4 years of hands-on experience in performance marketing, with direct ownership of Meta Ads and Google Ads accounts.
• Proven track record of running app promotion campaigns (install and in-app event optimization).
• Personally managed meaningful monthly budgets across performance channels, with demonstrated impact on CAC or CPA efficiency.
• Strong understanding of attribution, MMPs (AppsFlyer, Adjust, or similar), conversion tracking, and event setup.
• Comfortable with data: working knowledge of SQL and advanced Excel/Sheets, with the ability to self-serve analysis rather than depend on an analyst.
• Strong ownership and bias for execution, with the ability to move fast, test, and iterate.

Good to have

• Experience in gig-economy, logistics, mobility, or high-volume, low-ticket acquisition (rider, driver, or partner onboarding).
• Exposure to lead-gen or funnel-heavy products where downstream quality matters more than install volume.
• Familiarity with CRM tools (CleverTap, LeadSquared, WhatsApp-based communication).
• Experience with regional and vernacular creative strategy.
• Python or BI tool experience (Power BI, Looker, Redash).

• You optimize for downstream outcomes (quality onboardings and first orders), not vanity metrics.
• You are curious about the why behind performance swings and can trace them through the funnel.
• You are comfortable with scale, pace, and ambiguity, and take full ownership of results.
• You communicate clearly and write crisp, data-backed summaries.

• Own a high-impact acquisition engine at one of India's largest consumer platforms.
• Work with large budgets and a fast experimentation cycle, with real visibility into business outcomes.
• Learn from and collaborate with strong teams across marketing, analytics, CRM, and operations.