Associate Director

About the Role

We are looking for an experienced and strategic Associate Director – Mainline Marketing & Strategy to lead the marketing and strategic mandate for key real estate brands. The role requires a strong understanding of the real estate category, consumer behavior, brand building and integrated mainline communication.

The ideal candidate will be someone who can move seamlessly between business strategy, brand strategy, communication planning and execution, while leading a team and building strong relationships with senior client stakeholders.

Key Responsibilities

• Lead the marketing and brand strategy for real estate clients across projects, portfolios and markets.
• Develop comprehensive 360° marketing and communication strategies based on business objectives, consumer insights and market dynamics.
• Own the strategic direction across ATL, BTL, digital, social, content, activations and other relevant touchpoints, with a strong mainline focus.
• Understand real estate business objectives including launches, project positioning, lead generation, brand building and market differentiation.
• Translate consumer, category and competitor insights into strong brand positioning, communication territories and campaign platforms.
• Lead development of creative briefs, campaign concepts, communication narratives and integrated marketing plans.
• Work closely with Creative, Media, Digital and Client Servicing teams to ensure strategic consistency and quality of execution.
• Present and defend strategic recommendations and campaigns to CXO-level and senior client stakeholders.
• Identify opportunities for cross-selling, business growth and new mandates within existing accounts.
• Mentor and guide the strategy and marketing team, building a strong strategic culture and high-quality output.
• Stay updated on real estate market trends, consumer behavior, emerging communication formats and competitive activity.

What We're Looking For

• 12+ years of experience in marketing, advertising, brand strategy or integrated communications.
• Strong experience in handling real estate brands is essential.
• Proven experience in a mainline agency / integrated marketing environment.
• Strong understanding of brand strategy, communication strategy and marketing planning.
• Experience managing large brands/accounts and working with senior client stakeholders.
• Strong strategic thinking combined with the ability to translate strategy into actionable communication.
• Excellent presentation, storytelling and communication skills.
• Experience leading and mentoring teams.
• Commercially minded with the ability to identify and drive business growth opportunities.
• Someone who can balance strategic thinking, creative ambition and business realities.