Associate Director - Digital Marketing

Associate Director, Digital Marketing

About Virohan:

Founded about a decade ago by Kunaal Dudeja, Nalin Saluja, and Archit Jayaswal, Virohan is an education-to-industry partner building the workforce powering India's healthcare future.

We work with universities and colleges across India to deliver industry-aligned programs in healthcare and management, designed to bridge the gap between education and real-world employability.

At Virohan, we believe healthcare education needs to go beyond classrooms.

Our model combines academic learning with hands-on industry exposure and strong healthcare partnerships, ensuring students are prepared for real roles.

Today, Virohan has trained 13,000+ healthcare professionals, with a growing network of university and industry partners across the country.

Backed by global investors including Blume Ventures (India), Mynavi Corporation (Japan), Rebright Partners (Japan), Elea Foundation (Switzerland), Artha Impact (Switzerland), Bharat Inclusive Technologies Seed Fund (India), and Mitsui Sumitomo Insurance Venture Capital (Japan), we are building at the intersection of education and healthcare - two of India's fastest-growing sectors.

At our core, we are guided by a strong set of values that define how we work, build, and grow together - from ownership and bias for action to empathy, continuous learning, and raising the bar.

Our Social Media:

Instagram - https://www.instagram.com/virohanofficial

LinkedIn - https://www.linkedin.com/school/virohan

YouTube - https://www.youtube.com/c/Virohan

Media Coverage:

What our investors say about Virohan?

Forbes Asia 2024

Website: www.virohan.com

Why Join Us?

- Own and shape Virohan's end-to-end digital growth charter at a pivotal scale-up stage, with the mandate to build systems, performance engines, and growth levers for the next phase of 10x growth.

- Work closely with marketing and business leadership as a strong second-in-command, driving high-impact decisions across acquisition, conversion, measurement, and brand-performance strategy.

- Operate in a fast-paced, startup-style environment where data, experimentation, ownership, and speed directly translate into business outcomes.

- Lead a high-performing digital marketing function with the opportunity to build from scratch, improve existing playbooks, and scale performance across channels.

Your Role:

- Independently own the complete digital marketing charter, including performance marketing strategy, campaign execution, growth planning, measurement, optimization, and business outcomes.

- Lead and mentor the digital marketing team to scale acquisition efficiently while building strong operating rhythms, accountability structures, and performance review mechanisms.

- Drive data-led decision-making across channels by deeply analyzing funnel metrics, campaign performance, attribution insights, conversion trends, and cohort behavior.

- Partner with internal teams to improve landing page conversion, UI/UX journeys, tracking infrastructure, CAPI/pixel event integrations, and measurement frameworks.

- Structure ambiguous growth problems, identify key opportunities, and translate them into clear action plans with measurable milestones and ownership.

- Own performance marketing communication planning by generating consumer insights and translating them into sharper creatives, ad messaging, and brand-performance campaigns.

- Manage the digital P&L with strong business discipline, ensuring marketing investments are aligned to growth, efficiency, and long-term scalability.

Ideal Candidate:

- Proven experience leading a digital marketing team and scaling performance marketing campaigns, preferably in a startup or high-growth ecosystem.

- Strong track record of independently owning large-scale digital acquisition programs end to end, with comfort in managing significant marketing spends and business outcomes.

- Excellent data understanding with the ability to interpret complex performance metrics, identify patterns, build hypotheses, and make rigorous data-driven decisions.

- Hands-on understanding of UI/UX, landing page conversion, CAPI/pixel event integration, attribution models, A/B testing, and digital measurement structures.

- Strong P&L ownership mindset with working knowledge of finance fundamentals, unit economics, growth efficiency, and performance accountability.

- Ability to structure unknown or ambiguous problems, break them into actionable workstreams, and drive execution across teams with speed and clarity.

- A kickstarter attitude with the aspiration to build from scratch, challenge existing assumptions, and scale digital growth engines sustainably.

- Ability to identify and narrow down the right audience cohorts digitally, based on the defined TAM.

- Loves to run experiments, and a lot of them, to prove or disprove hypotheses.

- Operates with a speed-over-accuracy mindset when it comes to digital marketing.

- Obsession with detail, and the ability to spot opportunities by paying close attention to the details.

- Prior experience of working in lead generation is a plus.

- Prior experience of working on omnichannel advertising is a great addition.

If you're excited about building something meaningful at scale and solving real-world problems, you'll find yourself at home at Virohan.