Assistant Manager

Role & responsibilities

• Plan and execute retail marketing activities across diagnostic centres and collection points to drive patient footfall, test volumes and revenue growth.
• Execute brand and promotional campaigns across digital, print, outdoor and in-centre channels, ensuring consistent brand communication and visibility.
• Support marketing of diagnostic tests, preventive health packages and specialty services through product promotions, launches and targeted campaigns.
• Coordinate health awareness programmes, community outreach and free screening campaigns based on approved budgets, kit availability and operational feasibility.
• Coordinate with centre managers, sales, laboratory operations and medical teams to implement marketing initiatives and improve centre-level performance.
• Manage the development and timely delivery of marketing collaterals, including brochures, standees, banners, leaflets and promotional materials, in coordination with agencies and vendors.
• Monitor competitor activities, local market trends, pricing and promotional offers to identify opportunities for business growth.
• Track campaign performance, centre-wise test volumes, product uptake, marketing expenditure and return on investment, and prepare periodic performance reports.
• Support new centre launches, local market activation and customer engagement initiatives to strengthen brand presence and expand market reach.
• Assist in marketing budget tracking, vendor coordination and inventory management of promotional materials to ensure effective utilisation of resources.

Preferred candidate profile

• Bachelor's degree or MBA/PGDM in Marketing, Life Sciences or a relevant discipline.
• 510 years of experience in retail marketing, brand management, product marketing or integrated marketing.
• Experience in diagnostics, healthcare, pharmaceutical marketing or healthcare services will be strongly preferred.
• Proven experience in executing marketing campaigns, product promotions, local market activation and brand-building initiatives.
• Understanding of healthcare customer behaviour, diagnostic services and preventive health offerings.
• Strong analytical skills with the ability to interpret campaign performance and business data.
• Proficiency in MS Excel and PowerPoint, experience with marketing dashboards and digital campaign metrics is an advantage.
• Excellent communication, presentation, coordination and stakeholder management skills.
• A proactive, execution-focused approach with strong commercial acumen and willingness to travel as per requirement.