Assistant Manager - Performance Marketing

JOB DESCRIPTION:

• Execute and manage paid marketing campaigns across platforms such as Facebook, LinkedIn, affiliate partners, and Google (lead generation experience preferred)

• Develop campaign structures based on program requirements

• Develop media plans for programs by inferring data from past campaigns

• Draw insights and conclusions from data

• Be good with data and analysis and make data-backed campaign decisions

• Collaborate with cross-functional teams to coordinate creatives and landing page development

• Continuously monitor campaigns, optimizing marketing bids and strategies to maximize ROI

• Monitor and control cost metrics such as CPL [Cost Per Lead] and CAC [Customer Acquisition Cost] within specified benchmarks

• Have a good command of English and guide the creative team to deliver high-quality copy, content, and creatives

• Utilize hands-on expertise in Excel formulas and PivotTables for simplified reporting

• Prepare daily, weekly, and monthly reports, providing insights into campaign performance

• Be well-versed in executing communication channels such as, but not limited to, WhatsApp, SMS, and Email

EXPERTISE AND QUALIFICATIONS

• Experience with Salesforce is an added advantage

• Experience working in a lead generation business is an added advantage

• Expertise in paid marketing and performance marketing

• Proficiency in Microsoft Excel

• Understanding of marketing channels and attribution