Assistant Manager - Marketing (Brand Integration), Telugu
JioStar · Hyderabad · onsite · Posted 1d ago
Undisclosed3–5 yrsfulltimeSourced from
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About this role
Job Summary
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. The incumbent is responsible for creating and executing best practices in brand integrations in collaboration with various teams. This position is a revenue generation role and is responsible for solving clients brand-related problem statements through content led integrations.
About the team
The Brand Solutions team is responsible for driving client engagement and creating and executing best practices in brand integrations for JHS and Star Maa channels across multiple platforms. The team works on client briefs for fiction, non-fiction, and event integrations, ensuring seamless execution. They collaborate closely with the Programming, PRS, Creative Communications, and Marketing teams to maintain consistent messaging and maximize reach. With a strong focus on regional markets and audience preferences, the team ensures targeted execution of integrations as per the agreed scripts, enhancing the channel s visibility. Their efforts strengthen brand presence and foster audience loyalty in a competitive market.
Reporting To
Director - Marketing (Brand Integration), Telugu
Key Responsibilities
- Work on client briefs across fiction, non-fiction, and event integrations
- Develop integration ideas and concepts aligned to client objectives in collaboration with internal content teams
- Support scripting of integrations for client approvals in coordination with copywriters
- Ensure on-ground and on-air execution of integrations as per approved concepts/scripts
- Work on on-air special initiatives to enhance brand visibility and storytelling
- Act as a single point of contact (SPOC) for client requirements and queries via PRS
- Create client-facing presentations (PPTs) including pitch decks, integration concepts, and post-campaign summaries
- Coordinate with internal teams (sales, content, production, marketing) to ensure smooth execution and timelines
- Support in post-evaluation reports by compiling data, learnings, and key highlights for clients.
Skills Attributes for success
- Experience with consumer facing company with national presence is essential
- Analytical skills would be strong
- Technically savvy, with very good communication (written, verbal and email etiquette)
- Passionate person with an ability to build capacity and scale up the operations quickly
- Carries a dream to create a new entity from scratch
- Ability to lead an environment of constant change
- Ability to stay connected to bigger purpose along with high transactional routine tasks
- Ability to express and perform under pressure is essential
- Demonstrates high degree of creativity and unusual common sense
Preferred Education Experience
- Minimum Qualification: MBA or graduate with 3-5 years work experience in a related role.
- 2-3 years of experience in relevant filed preferably within television or entertainment.
- Developing best practices in brand integration
- Piece to camera vignettes from scripting to execution, co-ordination and delivering the end output.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
ScriptingStorytellingBrand SolutionsCampaignanalytical thinkingProgrammingintegrationsrevenue generationExpress.jsbrand visibilityoperationsSalesEmail Etiquettemarketing
About JioStar
JioStar
Media & Entertainment
3.6k+
employees
Mumbai
US
About
JioStar, the recently formed company with the merger of RILs Viacom18 and Star Disney, is the largest Media & Entertainment company in India with a combined valuation of over ~USD 8.5 Bn. The company operates over 100 television channels across iconic brands such as Star Plus, Colors, MTV etc. and has an aggregate subscription base of over 100 million on its streaming platform JioHotStar (formed by bringing together JioCinema and Disney+ Hotstar two of India’s leading platforms for premium sports, entertainment and lots more). .
Industries
Media & EntertainmentMedia & Entertainment / PublishingBroadcasting
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