Assistant Manager, Experiential Branding & Communications

Role Purpose, Location Bangalore

We are looking for a conceptually strong, execution-oriented brand professional who can develop ideas, create content, manage senior stakeholders and independently drive assigned brand initiatives from brief to completion.

Working directly with the Senior Manager, Experiential & Strategic Brand, the person will independently own small and medium projects while supporting complex and high-visibility initiatives.

Key Responsibilities

• Develop concepts, narratives and experience journeys for client visits, leadership events, corporate and employee events, workplace branding, environmental branding and brand activations.
• Create experience and campaign concepts, corporate advertising copy, video scripts, storyboards, employee success stories, event themes, taglines, client-visit narratives and workplace-branding content.
• Convert ambiguous briefs into clear creative routes covering the central idea, audience journey, messaging, touchpoints and execution approach.
• Respectfully challenge ineffective briefs and recommend stronger, practical alternatives.
• Independently manage assigned projects from scope and planning through stakeholder reviews, approvals, production, implementation and closure.
• Manage senior stakeholders and cross-functional partners, presenting recommendations clearly and driving timely decisions.
• Brief and coordinate creative agencies, event partners, production houses, printers, fabricators and other vendors.
• Manage cost comparisons, procurement coordination, production reviews, site recces, rehearsals, event-day execution, invoices, trackers and status reporting.
• Ensure concepts, content and final outputs meet brand, quality, accuracy, feasibility, budget and timeline requirements.
• Support occasional award submissions, brand research, benchmarking, presentation narratives, Brand Store and merchandise-related experiences.
• Use feedback, business knowledge and approved AI tools to continuously improve creative quality and delivery efficiency.

Experience and Qualifications

• Three to five years of relevant experience in experiential branding, workplace branding, brand activations, events, employee storytelling or related work.
• Experience in an experiential or integrated agency, in-house corporate brand team, corporate events agency, or creative or advertising agency.
• Bachelor's degree in any discipline.
• Strong written and spoken English.
• Portfolio or relevant work samples are mandatory.
• Healthcare or B2B experience is not required.

Mandatory Capabilities

• Experiential branding and original concept development
• Strong content writing, editing and storyboarding
• Workplace and environmental branding
• Employee storytelling
• Senior stakeholder management
• Agency and vendor management
• Procurement coordination
• End-to-end project ownership
• Ability to balance creativity with feasibility, cost and timelines
• Creative thinking, ownership, attention to detail, clear communication and practical problem-solving

Preferred Capabilities

• Event production and on-ground execution
• Corporate advertising
• PowerPoint, Excel and project-tracking tools
• Microsoft Copilot or other approved generative AI tools
• Global or cross-cultural stakeholder exposure
• Brand governance, budget management, print and fabrication knowledge

Candidates with exceptional conceptual ability, writing strength and learning agility may be considered even if hands-on production experience is limited.

Portfolio Expectations

The portfolio should demonstrate relevant concept development, content and experiential-branding work. Candidates must clearly explain the original brief, personal contribution, central concept, content developed, execution role and outcome.

Working Expectations

• Occasional travel within India
• Occasional early-morning, evening or weekend support for business-critical events and client visits
• Increasing project-budget ownership based on demonstrated capability