GURUGRAM · FULLTIME
Assistant Manager - eContent & Analytics
Nestle
Gurugram · onsite · Posted 5d ago
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Section · 01
About this role
Job Title: Assistant Manager – E-Content & Analytics, E-commerce Marketing
Location: Gurugram
Main Purpose of Job
Drive best-in-class E-commerce content and digital shelf execution across brands and eRetailer platforms, while leveraging data and analytics to generate actionable insights that improve visibility, conversion and overall E-commerce performance. Partner with Brand, E-commerce, Sales/KAM and agency teams to strengthen content effectiveness, establish performance dashboards and embed data-led decision making within the E-commerce Marketing team.
Key Outputs & Performance Indicators
Key Outputs
Measurements / Performance Indicators
Own and drive E-content excellence across key
Content compliance %; Content Quality Score
Partner with Brand teams, agencies, KAMs and eRetailers to develop and deploy product titles, descriptions, images, videos, enhanced content and other digital assets.
% SKUs meeting defined content standards; on-time content deployment
Drive Digital Shelf excellence
Digital Shelf Score; Search Share/Visibility; Online Availability
Build and maintain E-commerce dashboards and reporting
Dashboard adoption; reporting accuracy and timeliness
Analyse E-commerce performance data to identify trends, gaps and growth opportunities across brands, categories, SKUs and eRetailers. Translate findings into actionable recommendations for E-commerce and Brand teams.
Actionable insights generated and implemented; improvement against identified opportunity areas
Analyse the effectiveness of E-commerce campaigns and activations in partnership with the E-commerce Marketing Manager, identifying drivers of performance and opportunities for optimisation.
Campaign effectiveness; ROAS; learnings implemented
Support NPD launches and E-commerce exclusive packs by ensuring content readiness, digital shelf visibility and performance tracking from launch.
% NPDs live with complete content on time; NPD online performance
Develop category and platform-level benchmarks and document learnings to establish E-commerce content and analytics best practices
Adoption of best practices; improvement in content/digital shelf KPIs
Work with internal and external data sources to improve the quality, consistency and usability of E-commerce data and reporting.
Data accuracy; reporting completeness
Identify opportunities to automate and simplify recurring E-commerce reports and analyses, enabling greater focus on insights and business actions.
Reduction in manual reporting; adoption of automated dashboards
Key Stakeholders
Internal
At Nestlé, our purpose is to shape a better and healthier world, inspire people to live healthier lives, and deliver impact at a scale that truly makes a difference. We believe in a diverse, supportive and collaborative culture one that encourages innovation, embraces new ideas, and empowers individuals and teams to win. We're driven by people who are friendly, respectful and inspiring people who genuinely care about the lives we touch every single day.
Diversity & Inclusion
At Nestlé, we are committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute. We celebrate diversity in all its forms gender, culture, abilities, backgrounds and perspectives because we believe it makes us stronger. We are dedicated to providing equal opportunities and creating an environment where people can bring their authentic selves to work and thrive.
Location: Gurugram
Main Purpose of Job
Drive best-in-class E-commerce content and digital shelf execution across brands and eRetailer platforms, while leveraging data and analytics to generate actionable insights that improve visibility, conversion and overall E-commerce performance. Partner with Brand, E-commerce, Sales/KAM and agency teams to strengthen content effectiveness, establish performance dashboards and embed data-led decision making within the E-commerce Marketing team.
Key Outputs & Performance Indicators
Key Outputs
Measurements / Performance Indicators
Own and drive E-content excellence across key
Content compliance %; Content Quality Score
Partner with Brand teams, agencies, KAMs and eRetailers to develop and deploy product titles, descriptions, images, videos, enhanced content and other digital assets.
% SKUs meeting defined content standards; on-time content deployment
Drive Digital Shelf excellence
Digital Shelf Score; Search Share/Visibility; Online Availability
Build and maintain E-commerce dashboards and reporting
Dashboard adoption; reporting accuracy and timeliness
Analyse E-commerce performance data to identify trends, gaps and growth opportunities across brands, categories, SKUs and eRetailers. Translate findings into actionable recommendations for E-commerce and Brand teams.
Actionable insights generated and implemented; improvement against identified opportunity areas
Analyse the effectiveness of E-commerce campaigns and activations in partnership with the E-commerce Marketing Manager, identifying drivers of performance and opportunities for optimisation.
Campaign effectiveness; ROAS; learnings implemented
Support NPD launches and E-commerce exclusive packs by ensuring content readiness, digital shelf visibility and performance tracking from launch.
% NPDs live with complete content on time; NPD online performance
Develop category and platform-level benchmarks and document learnings to establish E-commerce content and analytics best practices
Adoption of best practices; improvement in content/digital shelf KPIs
Work with internal and external data sources to improve the quality, consistency and usability of E-commerce data and reporting.
Data accuracy; reporting completeness
Identify opportunities to automate and simplify recurring E-commerce reports and analyses, enabling greater focus on insights and business actions.
Reduction in manual reporting; adoption of automated dashboards
Key Stakeholders
Internal
- E-commerce Sales / KAM team
- E-commerce Marketing Manager / Head of E-commerce Marketing
- Brand & Category Marketing teams
- Consumer/Market Insights
- Sales Analytics
- Supply Chain and Finance
- E-retailer category and content teams
- E-commerce/content agencies
- Digital shelf and analytics partners
- Media/technology partners
- E-commerce & Digital Shelf understanding
- Data analytics and insight generation
- E-content/content optimisation
- Strong Excel and data visualisation/dashboarding capability
- Understanding of eRetailer platforms and search fundamentals
- Analytical problem-solving
- Ability to translate data into clear business actions
- Strong stakeholder and agency management
- Attention to detail and execution excellence
- FMCG/category and consumer understanding
At Nestlé, our purpose is to shape a better and healthier world, inspire people to live healthier lives, and deliver impact at a scale that truly makes a difference. We believe in a diverse, supportive and collaborative culture one that encourages innovation, embraces new ideas, and empowers individuals and teams to win. We're driven by people who are friendly, respectful and inspiring people who genuinely care about the lives we touch every single day.
Diversity & Inclusion
At Nestlé, we are committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute. We celebrate diversity in all its forms gender, culture, abilities, backgrounds and perspectives because we believe it makes us stronger. We are dedicated to providing equal opportunities and creating an environment where people can bring their authentic selves to work and thrive.
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Section · 02
Skills
data analytics and insight generationAbility to translate data into clear business actionsAttention to detail and execution excellenceE-commerce Digital Shelf understandingE-content content optimisationFMCG category and consumer understandingStrong Excel and data visualisation dashboarding capabilityStrong stakeholder and agency managementUnderstanding of eRetailer platforms and search fundamentalsAnalytical Problem-Solving
Section · Company
About Nestlé
Nestle
FMCG
8.4k+
employees
1959
67 years old
Vevey
Switzerland
About
Nestlé is one of the world's largest food & beverage companies. They unlock the power of food to enhance the quality of life for everyone, today and for generations to come.
Industries
FMCG
Employee ratings
2,765 reviews
3.7/ 5
Culture
3.5
Career growth
3.0
Work-life
3.4
Employees rate it well for
Work Life Balance282Work Culture253Salary250Career Growth172Learning164
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