Assistant Manager - Brand - Galeries Lafayette

Key Result Areas

Supporting Actions

Brand Campaign & Initiative Execution

Support endtoend execution of brand campaigns and initiatives for Galeries Lafayette India.
Coordinate timelines, deliverables, and dependencies across teams.
Ensure accurate rollout of brand messaging across store, digital, and experiential platforms.
Support seasonal campaigns, launches, and key brand moments.
Track execution progress and proactively flag risks or delays.

Brand Collaterals & Asset Management

Manage development, production, and distribution of brand collaterals.
Ensure all materials meet Galeries Lafayette visual and tonal standards.
Coordinate internal reviews and approvals for brand assets.
Maintain organised and updated brand asset libraries.
Support store and marketing teams with timely brand materials.

CrossFunctional Coordination

Liaise with Content, Programming, Retail Operations, and VM teams for execution alignment.
Ensure brand intent is accurately translated into onground and digital execution.
Coordinate with external agencies and vendors on scope and timelines.
Enable smooth handovers between planning and execution phases.
Resolve executionlevel issues through proactive collaboration.

Brand Compliance & Quality Control

Review brand outputs for consistency with GL brand guidelines.
Ensure correct use of brand elements, tone, and visual language.
Identify deviations and support corrective actions.
Assist in conducting brand audits across store and digital touchpoints.
Protect brand integrity across all executions.

Execution Tracking & Reporting

Maintain trackers for campaigns, assets, and execution milestones.
Support internal reporting on brand initiative status.
Document execution learnings and best practices.
Assist in postcampaign reviews and feedback consolidation.
Support continuous improvement in brand execution processes.

Vendor & Partner Coordination

Coordinate with creative, production, and activation partners.
Ensure clarity of briefs and expectations.
Track deliverables against agreed scope and quality standards.
Support billing, documentation, and compliance processes.
Build effective working relationships with external partners.