Assistant General Manager - Marketing

Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.

ESSENTIAL FUNCTIONS

Strategic Planning & Execution

• Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results
• Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams
• Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliability

Market Development & Intelligence

• Identify and quantify market opportunities for new Allison products, providing critical insights for product specifications tailored to Indian requirements
• Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions
• Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives

Cross-Functional Leadership

• Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across India
• Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally
• Collaborate with internal departments and external partners on strategic projects
• Brand Building & Communications
• Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning
• Build and manage a strategic mix of internal resources and contracted agencies to enhance marketing communications capabilities
• Oversee all PR and media activities, including press releases, testimonials, and advertising campaigns

Events & Stakeholder Engagement

• Plan and execute high-impact trade shows, industry events, and OEM partnerships that generate leads and strengthen market relationships
• Represent Allison at key community and business forums, expanding the company's network and influence
• Manage marketing budget in India, ensuring optimal resource allocation and providing accurate monthly reporting and forecasts

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EDUCATION REQUIREMENT:

Bachelor Degree in Engineering, Marketing, Business Administration or related field of study.

KNOWLEDGE, SKILLS, AND ABILITIES:

REQUIRED:

• At least 7-10 years working experience including minimum of 5 years in marketing, sales, or commercial vehicles, or auto industry, business development.
• Experience working with OEMs or fleets in commercial vehicle industry in India will be preferred.
• Wide Body Dump OEM interface experience will be preferred.
• Customer-centric and ability to bond with customers at all levels.
• Self-starter and fast learner with strong ability to energize and inspire others.
• Strong interpersonal and communication skills, both listening and presentation.
• Strong organizations skills and disciplined work ethics.
• Strong analytical skills and attention to details.
• Willingness to travel as required to achieve objectives.
• Good Excel and PowerPoint skills
• PowerBI or other data analysis skills are preferred

PREFERRED:

• MBA or Masters degree are preferred
• Marketing Degree couple with Engineering Discipline.
• Knowledge of engines/transmissions in commercial vehicles
• Commercial vehicle or special vehicle Sales and Marketing experience in India.

Travel: Multiple weeks per month

Primary Location:

India-Delhi