Assistant Digital Marketing Manager - Lifestyle & Jewellery

Assistant Digital Marketing Manager

We are seeking a young, creative, and digitally fluent marketer to strengthen our organic social presence, support influencer collaborations, coordinate shoots, and track trends in the lifestyle and jewellery space.

Role details

Experience: 4 - 6 years

Location: Coimbatore

Key responsibilities

Social Media & Content Planning

- Create monthly content calendars for Instagram and Facebook.

- Schedule and publish content while maintaining a consistent, distinctive brand voice.

- Monitor engagement and performance, then recommend content improvements.

- Develop creative and written communication for retail events, exhibitions, CRM, online customers, e-commerce, and website needs.

Creative Coordination

- Work with creative agencies or in-house teams on campaign and social media assets.

- Share clear briefs and timelines; follow up to keep deliverables on track.

- Coordinate with product, retail, and in-store teams to ensure alignment.

- Help plan themes around festivals, product launches, and Gen Z cultural moments.

- Ensure all communication is visually and verbally consistent with the brand identity.

Influencer & Shoot Support

- Shortlist and coordinate with micro-influencers and content creators.

- Manage shoot planning, approvals, and timelines.

- Support behind-the-scenes coordination for campaign films and photoshoots.

- Coordinate with production houses or agencies for ongoing and collection shoots.

Brand & Market Awareness

- Track competitor activity across jewellery and lifestyle brands.

- Share relevant trends, insights, and creative ideas to differentiate the brand.

- Identify Gen Z content cues and opportunities worth acting on.

Candidate profile

- 4 - 6 years of experience in creative, social media marketing, content, or brand roles.

- Experience with lifestyle, jewellery, or fashion brands is preferred but not mandatory.

- Strong design sensibility and storytelling ability for Gen Z audiences.

- Familiarity with Instagram tools, Canva, Google Sheets, and trend-tracking tools.