Assistant Brand Manager

WE ARE HIRING | ASSISTANT BRAND MANAGER

Function: Marketing

Location: Lower Parel, Mumbai

Experience: 4–6 Years

Qualification: MBA from a reputed B-School

About Allied Blenders and Distillers Limited

Allied Blenders and Distillers Ltd (ABD) is an equal opportunity employer and one of India's leading spirits companies. From a single brand to becoming India's largest domestic spirits company and the third-largest IMFL player, ABD has built a remarkable journey.

With a diverse portfolio of iconic brands including Officer's Choice, Sterling Reserve, ICONiQ White Whisky, Zoya Gin, Woodburns, Pumori, Rangeela and Arthaus Blended Scotch Whisky, ABD's products are celebrated across 29 countries.

With 9 company-owned state-of-the-art manufacturing facilities, 2 distilleries and over 25 outsourced manufacturing sites, ABD continues to set benchmarks in quality and innovation.

Role Overview – Assistant Brand Manager

We are looking for a dynamic and result-oriented marketing professional with strong brand management experience, strategic thinking and an understanding of consumer behaviour.

Key Responsibilities:

• Develop and execute annual brand plans aligned with business objectives.
• Plan and implement ATL, BTL and digital marketing campaigns.
• Monitor sales performance, market share and competitor activities.
• Coordinate with advertising, media, packaging and PR agencies for brand communication.
• Work with market research agencies to generate consumer insights and translate findings into actionable plans.
• Collaborate with Trade Marketing and Customer Marketing teams to execute brand initiatives.
• Drive brand innovations, extensions, alliances and promotional tie-ups.
• Evaluate the effectiveness of marketing campaigns and ensure adherence to approved budgets.
• Conduct market visits to gain first-hand insights into consumers, customers and competition.

Candidate Profile:

• 4–6 years of experience in Brand Management.
• Experience in Consumer Durables, FMCG, Consumer Non-Durables or Alcoholic Beverages would be preferred.
• MBA from a reputed B-School.
• Strong strategic thinking, analytical and presentation skills.
• Good communication and interpersonal skills.
• Proactive, confident and result-oriented approach.

Interested candidates can share their updated resumes at:

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