Assistant Brand Manager - FMCG

JD - Assistant Brand Manager - Marketing

Total Experience: 3 - 5 years

Role Summary:

As an Assistant Brand Manager, you will play a pivotal role in driving brand growth, market share, and profitability. Working closely with the Brand Manager and Category Lead, you will support the end-to-end management of assigned brand categories - from strategic planning and tactical execution to cross-functional alignment and financial performance.

Key Responsibilities:

1. Strategy & Annual Planning:

- Annual Marketing Plan: Assist in formulating the national Annual Marketing Plan and Go-To-Market (GTM) strategy, aligning with overarching category guidelines and corporate goals.

- Tactical Execution: Develop reactive and tactical brand strategies and communications to enhance brand salience, awareness, and imagery.

- Market Share Growth: Focus continuously on increasing the brand's value and volume market share across key channels.

2. Operations, Performance & Budget Management:

- Daily Operations: Manage day-to-day brand operations, including monthly and quarterly performance monitoring to drive sales and improve Gross Margins.

- Financial Oversight: Monitor and manage marketing expenditures to optimize spending and ensure efficient brand budget management.

- Pricing & Profitability: Support the evaluation of market, consumer, and competitive data to establish robust pricing strategies, especially for new product launches.

3. Innovation, Campaigns & Cross-Functional Execution:

- Marketing Mix: Contribute to innovation, activation, Above-the-Line (ATL), and Below-the-Line (BTL) advertising efforts for assigned projects.

- Cross-Functional Collaboration: Partner with sales, supply chain, trade marketing, and finance teams to execute marketing plans and monitor supporting initiatives.

- Product Innovation: Aid in innovating existing products and processes while helping develop new, profitable SKUs and categories aligned with portfolio goals.

4. New Product Development (NPD) & Launch Management:

- Launch Execution & Go-To-Market Support: Participate in launch management by creating launch plans, facilitating customer sell-ins, conducting regular market visits, and addressing legal and regulatory issues.

- Collaborate with Brand Manager/Category Lead to oversee the assessment and execution of new product launches for the brand in the local market, including aspects such as positioning, pricing, placement, and prepositioning.

- Focus on increasing the brand's value and volume market share. Oversee the assessment and local execution of new product launches, covering positioning, pricing, placement, and pre-positioning.

5. Consumer & Competitive Insights:

- Data Analysis: Assist in conducting consumer analysis, category, channel, and competitive data to assess brand performance and identify growth opportunities.

- Growth Opportunities: Support Brand Manager/Category Lead in market evaluation, consumer, and competitive data to establish pricing strategies and approaches for new product launches.

- Review and analyze trends across the brand, competition, category, and consumer behaviour to enhance brand equity and improve market performance.

Required Qualifications & Experience:

- Education: MBA / Post-Graduate degree in Marketing or Business Administration from a premier institute.

- Experience: 2 - 4 years of brand management or marketing experience within the FMCG or consumer goods sector.

Skills & Competencies:

- Strong analytical mindset with proficiency in consumer research and market data (e.g., Nielsen, Kantar).

- Demonstrated project management skills with cross-functional leadership capability.

- Excellent communication, presentation, and stakeholder management skills.

- Financial acumen with a solid understanding of P&L, Gross Margins, and budget tracking.

Important Notes for Finding the Right candidate:

- Candidates from FMCG preferred - with premium category products.

- Exposure in Digital Performance Marketing, Digital Commerce, Digital Growth.

- Experience in Handling GTM Plan, Annual Marketing Plan and solution-oriented mindset.

- Open to assess candidates with a background in Beauty Care / Cosmetics.

- Case study to be a part of the assessment process.