Amazon ppc manager

Company Description : Final Arc is an e-commerce marketing, design and consulting agency helping brands grow across Amazon, TikTok Shop and other digital commerce platforms.

Our work spans marketplace strategy, catalogue management, performance marketing, creative strategy and brand growth. We work with brands across different categories and marketplaces, building scalable systems that drive visibility, conversion and revenue.

Role Description : We are looking for an Amazon PPC Manager who can independently manage and scale Amazon advertising accounts while being responsible for campaign strategy, optimization and performance.The ideal candidate should have a strong understanding of Amazon Sponsored Products, Sponsored Brands and Sponsored Display, along with the ability to translate data into actionable growth strategies.

Key Responsibilities :

• Manage and optimize Amazon PPC campaigns across SP, SB and SD.
• Build campaign structures based on product lifecycle, category and business objectives.
• Conduct keyword research, search-term analysis and competitor targeting.
• Manage bids, budgets and campaign placement strategies.
• Identify and add relevant negative keywords and product targets.
• Monitor ACOS, TACOS, ROAS, CTR, CVR, CPC and sales performance.
• Identify underperforming campaigns and implement corrective actions.
• Scale campaigns and products showing strong performance.
• Develop awareness, consideration and retargeting funnels.
• Plan and execute campaigns around Amazon deal days and major events.
• Conduct regular account audits and identify opportunities for growth.
• Work closely with the catalogue and creative teams to improve CTR and CVR.
• Prepare regular performance reports with clear insights and action plans.
• Communicate campaign performance and recommendations to clients/internal teams.
• Manage multiple brands and marketplaces simultaneously.

Qualifications:

• 2–4 years of hands-on experience in Amazon PPC/AMS management.
• Strong understanding of Sponsored Products, Sponsored Brands and Sponsored Display.
• Experience managing and optimizing multiple Amazon seller/vendor accounts.
• Strong knowledge of keyword research, match types, bidding and campaign structuring.
• Ability to analyze advertising and business metrics and derive actionable insights.
• Strong understanding of ACOS, TACOS, ROAS, CTR, CVR and CPC.
• Strong analytical and problem-solving skills.
• Excellent English communication skills are mandatory.
• Strong written and verbal communication skills.
• Good knowledge of Excel/Google Sheets and data analysis.
• Ability to manage multiple accounts and meet deadlines.
• Experience in an agency environment is an advantage.
• Knowledge of Amazon US/UK/India or other international marketplaces is a plus.