AM / Manager KOL & Affiliate Partnerships

Location : Mumbai/Bangalore

About the Company

BitDelta India is a technology-led digital asset trading platform built for Indian users, with a focus on security, transparency, and user experience. The platform is designed to make digital asset trading clearer, more secure, and easier to navigate for both new and experienced users. Backed by experienced fintech and technology professionals, BitDelta India combines secure infrastructure, intuitive product design, and a responsible approach to support India's growing digital asset ecosystem.

Website: www.bitdelta.in

Role Summary

Owns BitDelta's KOL and affiliate partnership program end to end — identifying, negotiating, and managing relationships with crypto influencers, content creators, and affiliates to drive user acquisition and trading volume. Leads a team of Key Account Managers running day-to-day KOL relationships and owns the budget, deal structures, and performance of the program as a whole.

Key Responsibilities

• Identify and develop new partnerships with KOLs, content creators, and affiliates across YouTube, X, Telegram, and Discord to drive first-time deposits and trades

• Lead negotiation and contracting for all KOL/affiliate deals — commercial terms, deliverables, and payout structures — within an owned budget

• Build and run the affiliate program's commission structure and tiering, separate from one-off KOL deals

• Track performance against KPIs (reach, conversions, deposits, trading volume, ROI) for every partner and campaign, and reallocate budget toward what's working

• Maintain existing KOL and affiliate relationships and actively work to improve ROI over time, not just add new names

• Ensure every KOL/affiliate communication and piece of sponsored content stays within compliance guardrails — no guaranteed returns, no misleading claims, proper disclosure of paid partnerships

• Keep pace with trends in the crypto influencer and affiliate ecosystem, and with competitor KOL activity, to spot new partnership opportunities early

• Represent BitDelta at industry events, conferences, and community gatherings to build and maintain the partner network

• Report on KOL program performance — conversion rate, retention, and revenue contribution — to the Head of Business

What You'll Need

• 2-6 years in influencer marketing, affiliate marketing, or partnerships — ideally in crypto, fintech, or trading platforms

• Proven track record of initiating, negotiating, and monetizing relationships with KOLs or affiliates, with real budget/P&L exposure

• Existing network of crypto KOLs, influencers, or affiliates in the Indian market is a strong plus

• Strong grasp of crypto and trading terminology sufficient to brief KOLs accurately and evaluate content for correctness

• Comfortable with budgeting, forecasting, and defending ROI on partnership spend

Good to Have

• Direct prior experience in a crypto exchange's KOL or affiliate function

• Familiarity with affiliate tracking/attribution tooling

• Understanding of Indian advertising and disclosure norms as they apply to financial influencer content

Success Measures

• KOL Conversion Rate — primary KPI

• KOL Retention

• Affiliate-driven volume and revenue contribution

• Program ROI — spend versus deposits/trading volume generated

Success in the First 90 Days

• Audit and rationalise the existing KOL/affiliate roster — keep, renegotiate, or drop based on ROI

• Stand up a clear commission/deal-tier structure for affiliates, separate from discretionary KOL deals

• Onboard allotted target of new priority KOLs or affiliates against a defined target segment

• Establish weekly performance reporting cadence to the Head of Business