AI Content Specialist

Job Title: AI Content Specialist

Reports to: Chief Marketing Officer

Type: Full-time

Location: Remote, India

About Uptime XAI

Uptime XAI is built to help organizations put artificial intelligence to work in real operations. We pair practical AI solutions with the people who know how to deploy, run and scale them.

We are hiring an AI Content Specialist to create the content that explains what we do and why it matters, using AI tools with strong human judgment.

Role summary

The AI Content Specialist writes, produces and manages content for Uptime XAI across web, social, email and sales channels. You will use generative AI to create content faster while owning its accuracy, voice and quality. You will work closely with the AI Marketing Specialist, who owns campaigns and channel strategy.

Key responsibilities

• Write and edit blog posts, articles, case studies, white papers, website copy, newsletters and social posts about Uptime XAI solutions.
• Use generative AI tools for research, outlines, first drafts, images and short-form video, then fact-check, edit and refine every piece before it goes out.
• Build and maintain a prompt library, templates and brand voice guides so AI output stays consistent and on-brand.
• Interview subject matter experts, engineers and clients to turn technical AI topics into clear, useful stories.
• Own the content calendar and publishing workflow, working with the AI Marketing Specialist to support campaigns and launches.
• Optimize content for SEO and AEO (answer-engine optimization) so it ranks in search and appears in AI assistant answers.
• Repurpose long-form content into social posts, email sequences, video scripts and sales enablement pieces.
• Track content performance (traffic, engagement, conversions) and use the results to improve future content.
• Follow responsible AI practices: check for accuracy, bias, plagiarism and copyright, and disclose AI use where required.

Required qualifications

• Bachelor's degree in English, journalism, communications, marketing or a related field, or equivalent experience.
• 2+ years of professional content writing or content marketing experience, ideally B2B or technology.
• A portfolio of published work that shows range across formats (long-form, web, social, email).
• Regular hands-on use of generative AI writing and image tools (such as ChatGPT, Claude, Gemini, Jasper or Midjourney).
• Strong editing and fact-checking skills, with a sharp eye for accuracy, tone and grammar.
• Working knowledge of SEO best practices and keyword research tools.
• Experience with a CMS such as WordPress, HubSpot or Webflow.
• Ability to manage multiple deadlines and take feedback well.

Preferred qualifications

• Experience writing about AI, machine learning, data, automation or other technical subjects.
• Background in workforce, staffing, semiconductor or technical services industries.
• Experience building custom GPTs, AI agents or automated content workflows.
• Video scripting and editing skills, including AI video tools (such as Synthesia, Descript or Runway).
• Design skills in Canva or Adobe Creative Cloud.
• Familiarity with responsible AI guidelines, copyright and disclosure standards.