AGM - Marketing

Objective

To strengthen the efficiency, integration, and scalability of marketing initiatives, a new AGM Marketing role is proposed to lead strategy, execution monitoring, and cross-functional coordination across all marketing verticals. The role will act as the operational head of marketing, ensuring sharper execution, stronger inter-department alignment.

Key Responsibilities – AGM Marketing

Integrated Marketing Leadership

• Lead overall marketing strategy and annual planning
  • Align all marketing verticals with brand and business priorities
  • Drive execution excellence across teams and agency partners
  • Build strong cross-functional coordination between marketing, sales, and channel teams

Brand & MarComm

• Approve annual communication roadmap
  • Oversee campaign development and execution
  • Ensure strong product communication and premium brand positioning
  • Guide creative strategy, media planning, and brand storytelling, agency coordination.

Retail / Visual Merchandising

• Drive premium retail identity and VM standards
  • Oversee retail branding rollout across network
  • Ensure execution quality and consistency across branded outlets
  • Develop impactful in-store consumer engagement initiatives

Digital + Offline Marketing

• Define digital growth strategy across performance, content, and CRM
  • Lead integration of online and offline consumer acquisition initiatives
  • Strengthen dealer digital marketing programs
  • Guide hyperlocal marketing and local activation strategies

PR + CSR

• Drive corporate communication and media engagement strategy
  • Build brand reputation and thought leadership opportunities
  • Lead CSR platform planning and communication
  • Develop partnerships that strengthen corporate brand equity

Events / MICE

• Lead dealer engagement programs, conferences, and incentive travel initiatives
  • Oversee product launches and brand events
  • Build premium brand experiences through experiential marketing initiatives

Expeditions & Portal

• Lead expedition-led brand platform development
  • Build operator partnerships and consumer communities
  • Drive expedition calendar planning and content creation
  • Oversee portal / digital ecosystem development for motoring lifestyle engagement

Marketing Analytics & Finance

• Drive ROI-led marketing planning
  • Monitor budget deployment and spending efficiency
  • Build dashboards for campaign effectiveness and business impact
  • Strengthen reporting systems and governance across initiatives

Team Leadership

• Lead vertical heads across MarComm, VM, Digital, PR, CSR, MICE, and Analytics
  • Build accountability systems and review mechanisms
  • Mentor team members and identify capability gaps
  • Drive culture of ownership, speed, and execution excellence

Success Metrics

• Improved marketing ROI
  • Faster execution and campaign turnaround
  • Stronger dealer business support programs
  • Higher consumer lead generation and engagement
  • Improved premium brand perception
  • Better integration across functions
  • Growth of Expeditions / Portal initiative
  • Strong governance of budgets and agency outputs