Ad Manager( Performance Marketing Manager)

Ad Manager Job Description

About the Role

TAC Security is looking for a results-driven Ad Manager – Performance Marketing to plan, execute, and optimize digital advertising campaigns that drive qualified leads, strengthen brand visibility, and support business growth in the cybersecurity and information security domain.

The ideal candidate will have hands-on experience managing paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant digital platforms, with a strong understanding of B2B marketing, lead generation, conversion optimization, and data-driven campaign management. Experience promoting cybersecurity solutions, SaaS products, or enterprise technology services will be an advantage.

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop performance marketing strategies aligned with lead generation, brand awareness, and revenue goals.
• Conduct keyword research, audience targeting, competitor analysis, and market research.
• Set up and manage campaigns across Search, Display, Video, Remarketing, and Social Media.
• Create and optimize audience segments, targeting, bidding strategies, budgets, and ad placements.
• Develop compelling ad copies, headlines, CTAs, and campaign messaging in collaboration with the content/design teams.
• Monitor campaign performance and optimize for CTR, CPC, CPL, CPA, conversions, ROAS, and overall ROI.
• Manage and allocate advertising budgets effectively to maximize lead quality and business outcomes.
• Set up and monitor conversion tracking, pixels, events, UTM parameters, and analytics.
• Conduct regular A/B testing of creatives, messaging, landing pages, audiences, and bidding strategies.
• Identify underperforming campaigns and implement data-driven optimization strategies.
• Work closely with Sales and Marketing teams to improve lead quality and conversion rates.
• Develop regular performance reports and dashboards with actionable insights.
• Track competitors' advertising strategies, messaging, offers, and market positioning.
• Manage retargeting and remarketing campaigns to improve conversion and customer engagement.
• Coordinate with creative teams for ad banners, videos, graphics, and other campaign assets.
• Stay updated with changes in Google, Meta, LinkedIn, and other advertising platforms.
• Ensure campaigns comply with platform policies and maintain strong account health and quality scores.

Required Skills & Experience

• 3–6 years of experience in Paid Advertising / Performance Marketing / Ad Management.
• Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Good understanding of B2B lead generation and conversion campaigns.
• Experience managing international/global campaigns is preferred.
• Strong knowledge of Google Analytics/GA4, Google Tag Manager, conversion tracking, and reporting.
• Strong analytical and data-driven approach.
• Experience with large advertising budgets and multiple campaigns will be an advantage.
• Good understanding of landing page optimization and conversion funnels.
• Excellent communication and stakeholder-management skills.
• Cybersecurity/SaaS/Technology industry experience is an added advantage.