ABM Strategist Marketing Services

BambooBox is a SaaS-based software start-up with 5 years of expertise in B2B marketing, offering a platform for growth marketers. With its advanced AI and ML-driven platform, BambooBox helps companies deliver untapped marketing intelligence to business teams and increase marketing contribution to revenue. We work with clients like Airtel Business, Darwinbox, Opentext, RootStock, and other global organizations. We are backed by investors such as Peak XV (earlier Sequoia Surge), Emergent Ventures, and Arc180. We are in the process of scaling the organization and are in a high-growth phase.

Job Location: Bangalore

Job Type: Work from Office

Start Date: Immediate

About the Role

We are looking for an ABM Strategist to design and drive account-based marketing programs for B2B technology clients in a B2B marketing agency setup. The role combines market research, audience segmentation, messaging, campaign strategy, and performance analysis to help generate pipeline and revenue.

Key Responsibilities

Strategy & Research

Develop ABM strategies aligned with client goals.

Build ICPs, buyer personas, and buying committee maps.

Conduct market, competitor, and account research.

Identify account segments, intent signals, and targeting opportunities.

Messaging & Positioning

Create messaging frameworks and campaign narratives.

Develop personalization strategies by industry, account, and persona.

Guide teams on positioning, messaging, and account-specific outreach.

Campaign Planning

Design multi-channel B2B campaigns across:

LinkedIn Ads

Google Ads

Email Marketing

Support branding, demand generation, and demand capture initiatives.

Familiarity with Facebook Ads, SEO, AEO, and GEO is a plus.

Content & Creative

Create content briefs for writers and designers.

Review campaign content, landing pages, ads, and nurture programs.

Provide direction on campaign creatives and user experience.

Data, Operations & Reporting

Analyze account and contact data to improve targeting.

Create audience segments and personalization frameworks.

Work with CRM and marketing automation platforms.

Track campaign performance and provide optimization recommendations.

Collaboration

Partner with clients, SMEs, account managers, content, design, and performance marketing teams.

Use AI tools for research, content development, and campaign planning.

Requirements

3–7 years of experience in ABM, Demand Generation, Product Marketing, or B2B Marketing.

Strong understanding of B2B buying journeys and buying committees.

Experience with LinkedIn Ads, Google Ads, and email marketing.

Ability to build ICPs, personas, segmentation, and messaging frameworks.

Strong research, analytical, and communication skills.

Experience working with marketing automation and CRM tools.

Agency or B2B technology marketing experience preferred.

Familiarity with Facebook Ads, SEO, AEO, and GEO is a plus.

Success Metrics

Quality of ABM strategies and campaign plans

Account engagement and pipeline contribution

Campaign performance and optimization outcomes

Messaging effectiveness and personalization quality

Client satisfaction and stakeholder feedback