Zouma - Senior Manager - SEO Strategies

About The Role We are looking for an experienced and highly driven Senior Manager SEO to lead and execute our end-to-end SEO strategy. This is a hands-on leadership role requiring deep expertise in Technical SEO, On-Page SEO, Off-Page SEO, AI-powered SEO, Large Language Models (LLMs), and the latest Google algorithm updates. The ideal candidate will be responsible for independently managing and executing SEO initiatives, driving organic growth, implementing advanced SEO strategies, and collaborating with cross-functional teams and stakeholders to deliver measurable business results.

Key Responsibilities SEO Strategy & Leadership :

• Develop and execute comprehensive SEO strategies aligned with business objectives and growth targets.
• Own and manage the complete SEO function, from strategy formulation to implementation and performance optimization.
• Lead SEO initiatives across multiple projects and ensure consistent execution and delivery.
• Identify new growth opportunities and implement innovative SEO approaches.

Technical SEO

• Conduct comprehensive technical SEO audits and implement recommendations.
• Manage website architecture, crawlability, indexation, XML sitemaps, robots.txt, canonicalization, and structured data implementation.
• Optimize Core Web Vitals, page speed, mobile usability, and overall website performance.
• Resolve technical issues impacting organic visibility and search rankings.
• Work closely with development teams to ensure SEO best practices are implemented.

On-Page SEO

• Conduct advanced keyword research and search intent analysis.
• Optimize website content, metadata, landing pages, internal linking structures, and content architecture.
• Develop SEO-driven content strategies aligned with user intent and business goals.
• Implement semantic SEO and entity-based optimization strategies.

Off-Page SEO

• Develop and execute high-quality link-building and authority-building strategies.
• Drive digital PR, outreach campaigns, and brand visibility initiatives.
• Monitor backlink health and improve domain authority.

AI & LLM-Driven SEO

• Leverage AI tools and Large Language Models (LLMs) such as ChatGPT, Gemini, Claude, and other emerging technologies to enhance SEO workflows.
• Build AI-assisted processes for keyword clustering, content optimization, automation, and reporting.
• Develop strategies for AI-powered search experiences, generative search, and conversational search.
• Stay ahead of emerging AI trends and assess their impact on SEO and user behavior.

Google Algorithm Updates & Modern SEO

• Continuously monitor and evaluate Google algorithm updates and ranking factor changes.
• Adapt SEO strategies proactively to maintain and improve organic performance.
• Implement modern SEO methodologies, tools, and best practices to stay competitive.

Analytics & Reporting

• Track, analyze, and report on organic traffic growth, keyword rankings, website performance, conversions & ROI, and Core Web Vitals.
• Utilize tools including Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, Sitebulb, Google Tag Manager, and Looker Studio.

Stakeholder Management

• Collaborate with content, development, design, and marketing teams.
• Act as a strategic advisor on SEO initiatives to leadership and business stakeholders.
• Present SEO strategies, insights, and recommendations to technical and non-technical stakeholders.
• Ensure alignment and timely delivery across all SEO projects.

Individual Contribution & Execution

• Independently execute and implement SEO initiatives when required.
• Take complete ownership of end-to-end project delivery.
• Be actively involved in hands-on implementation rather than strategy alone.
• Mentor and guide junior SEO professionals while leading by example.

Required Skills & Qualifications

• Minimum 10 - 15 years of hands-on SEO experience with a proven track record of driving organic growth.
• Deep expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, International SEO, and Programmatic SEO.
• Strong understanding of Google Algorithms and Ranking Factors, Core Web Vitals, E-E-A-T Framework, Semantic Search, Entity-Based SEO, and AI Search & Generative Search Experiences.
• Hands-on experience with ChatGPT, Gemini, Claude, and other AI tools, as well as SEO automation and AI-driven workflows.
• Strong technical understanding of HTML, CSS, JavaScript, Website Architecture, and CMS Platforms (WordPress, Shopify, Magento).

Key Competencies

• Strategic Thinking, Hands-on Execution, Technical Excellence, Leadership & Ownership, Excellent Communication Skills, Stakeholder Management, Problem Solving & Decision Making, Data-Driven Approach, Project Management, and Cross-Functional Collaboration.

Mandatory Requirements

• Must be comfortable working from the Mohali office (Work from Office).
• Must be comfortable working in UK Shift timings.
• Must be available to work on Alternative Saturdays.
• Should be an individual contributor capable of independently managing end-to-end SEO execution and implementation. (ref:hirist.tech)