Zonal Visual Merchandiser, VH
Aditya Birla Lifestyle Brands · Not specified · onsite · Posted 40d ago
About a minute. You'll make an account on the way through.
About this role
To be responsible for VM Designing and planning of all the upcoming stores for the brand effectively implementing the window and merchandize display at the stores. Be responsible for renovation and refurbishment of existing stores.
Job Context & Major Challenges
The VM industry is still in a developing phase in India, with the advent of International players and with awareness of International VM standards, there is stiff competition to lure the consumers providing them superior shopping experience through innovative and attractive displays. Hence developing established vendors who can supply mannequins and other props of international quality is a challenge. Also creating an environment and mindset of effective visual merchandising in the stores is a challenge.
Key Challenges
- Managing within budget
- Implementation and execution of the idea, not only training associates in the stores but to create an eye for VM at the store level is critical for effective visual merchandising
- Buy in for new initiatives from the senior management and then realizing the idea at the store level.
- Vendor management in terms of timely and quality delivery, developing new vendors
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 VM Creative processes for Brand
- New retail identity roll out/ Facelift / Project take-off roll out.
- Designing its elevations and store display spaces and Façade.
- Adaptations of windows and creatives across the region stores
- Effective and impactful trade window/offer rollout smoothly as per calendar; within budgets
- Responsible for supervision of window display implementation in all stores across the region in coordination with the vendors.
- Sharing post execution pics within 3 days.
- Ensure the window displays are in alignment with concept/framework.
- Forecast handover to Operations post implementation of visual display of new stores in order to reduce new store opening cost.
- Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
- Follow up with vendors to ensure execution of window/Promo within specified schedule.
- Ensure payment to the respective vendors and follow up on billing processes weekly.
- Monitor the budget for Visual Merchandising and highlight any deviations Weekly.
- To operate & achieve the vm spent as per budgets
- Submission of bills on time.
- Sharing Weekly Billing Tracker to HO team
- Provide regular and constructive feedback to AVMs and Stores on their displays weekly to ensure they are in line with concept.
- Store Visits – Share store visit plan
- In station stores needs to be visited daily and outstation once within 60 days
- Implement VM training modules at various levels - store VM champs, CC, SM and constantly create a culture of VM training
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About Aditya Birla Lifestyle Brands
Aditya Birla Lifestyle Brands
Mumbai, Maharashtra
India
₹8.4L PA avg
Avg at Aditya Birla Lifestyle Brands
About
About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Companys brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
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