Zonal Sales Manager

Role & responsibilities

Job Purpose

Responsible for driving sales, profitability, customer experience, and operational performance across Fabindia stores within the assigned zone. The role involves leading store teams, achieving revenue targets, improving productivity, and ensuring consistent implementation of Fabindias brand and retail standards.

Key Responsibilities

Develop and execute the zonal sales strategy in line with overall business objectives.

Own and deliver sales, revenue, margin, and profitability targets for the assigned zone.

Monitor store-wise performance and identify opportunities to improve sales and productivity.

Lead, coach, and motivate Store Managers and retail teams to achieve business targets.

Analyse sales MIS, KPIs, conversion rates, average transaction value, footfall, and other retail metrics.

Drive like-for-like sales growth and improve customer acquisition and retention.

Ensure effective implementation of visual merchandising, promotions, product launches, and seasonal campaigns.

Coordinate with merchandising, marketing, supply chain, HR, and finance teams to resolve operational and commercial issues.

Ensure optimum inventory availability, stock rotation, and reduction of ageing/slow-moving inventory.

Conduct regular store visits and audits to maintain operational and customer-service standards.

Identify market trends, competitor activities, and local business opportunities and develop appropriate action plans.

Ensure adherence to company policies, processes, statutory requirements, and brand guidelines.

Support new-store launches, store expansion, relocation, and business development initiatives.

Prepare periodic sales forecasts, budgets, performance reviews, and action plans for senior management.

Build strong relationships with key customers and local stakeholders where required.

Preferred candidate profile