Zonal Sales Manager - Trade Marketing - FMCG - IIM/MDI/ISB/FMS

The ZSM achieves and exceeds value and volume sales & market share objectives in their zones through effective distribution, timely network investment and by efficiently and effectively managing their field force.

Sales & Growth Delivery:

- Achieve net sales target and market share.

- Business forecasting, projecting and driving desired results.

- Identifying opportunities to build business.

Distribution Expansion & Channel Development:

- Ensure stable distributor network both in Urban and Non-Urban markets.

- Set, monitor and ensure achievement of brand wise, area wise distribution targets.

- Ensure proper identification, activation and management of wholesale and SS channel to improve indirect coverage.

- Drive efficiencies on ground through right training of the team.

Trade Marketing Execution:

- Develop innovative plans to activate markets basis local knowledge and share with HO in a timely manner.

- Ensure high-impact execution of trade schemes (visibility, POSM, retailer adoption).

- Maximize ROI and budget utilization on trade promotions.

Market Intelligence & Competition Tracking:

- Generate actionable market insights.

- Drive timely interventions aligned with market dynamics.

Team Leadership & Capability Building:

- Coach, mentor and motivate field force to ensure performance maximization.

- Ensure timely alignment of team on all initiatives and plans of the company.

- Talent management and creating talent roadmap.

Requirements:

- MBA from premier Institute with 8-12 years of experience in Sales & Trade Marketing.

- Must have experienced Team handling and Leadership role.

- Experience of working in east region of India will be an added advantage.

- Age - Upto 40 years.