Zonal Sales Manager - East UP

Strategic Leadership & Market Growth:

Build and execute a zonal GT growth blueprint aligned with HELLs aggressive expansion goals.

Identify and penetrate high-potential micro markets to deliver deep numeric and weighted distribution gains.

Develop a strong go-to-market roadmap to drive both volume and value growth across product lines.

Continuously track competition moves, pricing dynamics, and market trends to design winning counter-strategies.

Distribution Expansion & Channel Development

Drive primary and secondary sales across all distributors, ensuring robust ROI, healthy stock turns, and market presence.

Expand and optimize distribution infrastructure — appoint new distributors, enhance route coverage, and strengthen last-mile delivery.

Implement perfect outlet execution, ensuring product availability, visibility, and freshness at all times.

Partner with Trade Marketing to drive impactful BTL visibility programs, local activations, and consumer pull campaigns.

Strengthen technology adoption (DMS, analytics dashboards) for real-time visibility and performance tracking.

P&L Ownership & Performance Excellence

Own the P&L delivery for the Zone, driving top-line growth and bottom-line profitability.

Manage trade spends, productivity ratios, and cost controls to ensure profitable business scaling.

Collaborate cross-functionally with Supply Chain, Marketing, and Finance to ensure seamless market execution.

Team Leadership & Capability Building

Lead, coach, and empower a multi-level sales team (ASMs, SOs, TSIs) to deliver stretch business objectives.

Create a performance-first culture with high accountability, ownership, and rewards for excellence.

Conduct periodic training and capability sessions to enhance market execution skills, negotiation, and strategic selling.