Zonal Sales Manager/Area Sales Manager (Offline)

Role & responsibilities

Role Overview: Zonal Sales Manager (ZSM/ASM) - Offline Trade Smart Appliances & Gadgets

Role Description:

As the Zonal Sales Manager (ZSM/ASM) for offline trade, you will play a critical role in driving the

company's growth strategy across offline sales channels. This is a senior leadership position where you will be responsible for managing and expanding the company's footprint across various offline retail outlets, developing sales strategies, and leading a large team to execute them. You will also collaborate closely with marketing, trade, and channel partners to deliver on sales targets and ensure that Qubo becomes the leading smart electronics brand in the country.

Key Responsibilities:

• Sales Leadership & Strategy:
• Develop and execute a comprehensive sales strategy to drive revenue growth and market share across offline channels.
• Lead and manage a team of territory sales managers (TSMs) to achieve sales targets and expand the market presence.
• Build strong relationships with key stakeholders in retail chains, distributors, and channel partners to secure strategic partnerships and increase brand visibility and distribution in the offline market.
• Channel Expansion & Existing Channel Management:
• Manage and expand Qubos presence across new and existing markets, ensuring consistent growth and market penetration.
• Identify opportunities to onboard new retail outlets & expand partnerships with key distributors.
• Oversee and optimize existing channel management practices by evaluating distributor performance, ensuring adherence to company policies, and negotiating improved terms with existing partners.
• Implement best practices for channel performance management, including regular audits, feedback loops, and performance improvement plans where necessary.
• Support existing channels with the necessary resources, product training, and marketing support to maintain and grow sales.
• Team Management:
• Recruit, train, & lead a high-performing sales team, providing guidance & support to drive results.
• Establish clear goals and performance metrics for the sales team, conducting regular performance reviews to ensure targets are met or exceeded.
• Foster a collaborative and results-driven culture across the sales team and within cross-functional teams.
• Trade Promotions & Marketing Alignment:
• Collaborate closely with the trade marketing team to ensure effective implementation of promotions, BTL activities, and in-market activations.
• Provide inputs for trade marketing campaigns to drive footfalls, enhance product visibility, and boost conversions.
• Sales Forecasting & Reporting:
• Develop accurate sales forecasts and provide monthly/quarterly sales reports to senior management.
• Regularly report on market trends, competitor activities, and sales performance to refine strategies and identify new opportunities for growth.
• Cross-Functional Collaboration:
• Work closely with marketing, product, and supply chain teams to ensure product availability, pricing strategies, and brand alignment in offline trade.
• Share market insights with the product team to influence product development and positioning, based on consumer preferences and competitive analysis.
• P&L Responsibility:
• Take ownership of the P&L for offline sales channels, ensuring both top-line growth and profitability.
• Optimize resource allocation and manage the sales budget effectively, aligning with overall company financial goals.

Preferred candidate profile

• Educational Background: MBA from a reputed institute.

• Experience:

• 8-12 years of experience in sales, with at least 5 years in a leadership role managing regional sales or State head role.
• Proven track record in driving offline sales in any of the Appliances, Mobile & Audio Gadgets Brand & Having experience in Handling ROR (Regional organized retail) chain stores.
• Experience in handling large teams and managing distributor/channel partner relationships.
• Strong understanding of the offline retail ecosystem, including trade marketing, channel management, and in-store execution.

• Skills:

• Excellent leadership, team management, and negotiation skills.
• Proficiency in sales forecasting, planning, and data-driven decision-making.
• Strong communication skills and the ability to manage multiple stakeholders across functions.
• Willingness to travel extensively to oversee market performance and channel partner relations.

Perks & Benefits:

• Opportunity to be part of a fast-growing tech business with a startup culture.
• Competitive compensation package, including performance-based incentives.
• Work with a passionate team of individuals focused on innovation and customer satisfaction.