Zonal Marketing Manager

JOB DESCRIPTION (Field Marketing Manager)

Purpose of the Position (Job Summary)

Field marketing is about understanding the needs of farmers and building awareness about products through different field Activities.

Working closely with Head - Field Marketing, the Zonal Marketing Manager will be responsible for supporting, monitoring and execution of different field marketing projects. The Zonal Marketing Manager will effectively contribute towards all field promotional activities and product demonstrations in addition to working cohesively with cross-functional teams on day-to-day marketing activities.

Key Individual Accountabilities

1. Support to implement marketing plans for new product and key existing products

2. Monitoring the productivity of the marketing plans

3. To support and guide the zones and regions in developing customized marketing strategies

4. Planning & execution of cost-effective high impact marketing campaigns & field activities

5. Supervision & evaluation of field marketing campaigns & activities on fortnight bases

6. Monitoring & evaluation of Sales Promotional budget on monthly bases

7. Coordinate and participate in promotional activities, farmer exhibitions and trade shows

8. Strengthen Field Assistants engagement and cultivate culture of high performance

9. Analysis of Field Assistant productivity

10. Product and Crop Trainings to regional teams

11. Supervision & analysis of Product Demonstration

Technical Knowledge

- Sound Knowledge of agriculture, crop protection, crop nutrients, chemistries and competition landscape

- Sound knowledge of crop Agronomy

- Knowledge of market changes and forces that influence the Crop Protection business

- Product position, performance knowledge

Competencies

- Thinks Strategically and Acts Decisively

- Agile Towards Change and Innovation

- Focused on Achieving Results

- Market understanding

Computer Skills

Knowledge of MS office (Word / Excel / Power Point)

Key Performance Indicators

• Planning, execution and supervision of promotional strategy for the business in line of annual business plan
• Improvement in FA productivity
• Liquidation of Key focus products
• Sales Promotion Budget management