Zonal Marketing Manager

Role Overview

We are seeking an experienced and dynamic Zonal Marketing Manager to drive regional marketing strategies and execution in alignment with national objectives. The role requires strong leadership, deep market understanding, and the ability to adapt brand initiatives to local needs.

Key Responsibilities

• Localize brand strategy to align with regional culture, language, and customer segments
• Lead BTL campaigns and design branch-/segment-specific marketing plans
• Execute centrally driven marketing programs; drive zonal-level Digital, PR, and internal communication initiatives
• Collaborate with RMs/AMs to ensure seamless local implementation
• Identify, empanel, and manage local marketing agencies to ensure high-impact execution
• Track campaign performance, gather customer and market insights, and report on marketing metrics
• Represent the marketing function in zonal business planning and reviews
• Maintain strong compliance with brand guidelines and regulatory norms

Required Qualifications

• Postgraduate degree in Marketing (MBA/PGDM preferred)
• Additional certifications in Digital Marketing/Brand Management are an advantage

Experience & Skills

• Minimum 8 years of experience in marketing, preferably in the Banking or Financial Services sector
• Proven experience in BTL and branch-level campaign execution
• Strong understanding of ATL/BTL strategies and regulatory frameworks
• Excellent communication and interpersonal skills
• Fluency in local language and Hindi/English is mandatory
• Ability to analyze data, derive insights, and translate into actionable plans
• Strong stakeholder and agency management capabilities