Zonal Manager - Rurban

Position Zonal Manager - Rural - YBL Relationship No. of Positions 1 Department Bancassurance Function Bancassurance YBL Rurban - Sales Reporting to National Sales Head Band 4B

KEY RESPONSIBILITIES:

Will head the entire North Rurban span of YBL Channel. Will be responsible for the YBL partnership in the specified rural areas.

Create and maintain engagement with regional managers /branch managers and other key Yes Bank Head Office / Management Team members

Lead a team of Sales Executives (Relationship Associates and Associate Sales Managers and Centre Managers) and monitor their input/output activity and ensure lead generation through various sources

Develop measures and dashboards to measure the effectiveness of the relationship

Increasing insurance awareness and product penetration among Yes Bank s customers. Increasing insurance penetration among Yes Bank staff members

Suggest sizzlers and RR platforms for Yes Bank s employees who provide prospect leads as well as for MAX LIFE s dedicated sales team

Suggest product synergies and capture Yes Bank s various customer touch-points for insurance sales opportunities

Partner with Regional Teams of Yes Bank to achieve the defined business targets. Conduct monthly reviews and provide strategic and tactical support to the team as required with partner in order to ensure that the relationship has the requisite capability to deliver business strategies and goals

Review performance and develop fresh guidelines based on learning s in order to assist the teams in meeting targets within stipulated profitability norms

MEASURES OF SUCCESS:

To increase the channel contribution in the overall revenue

Improve current seller activation levels

Adj MFYP vs.Plan

Partnership review scores / measures

Productivity Quality measures (Case Rate, Case Size, Activation, Product Mix Persistency etc.)

New product sales vs the objective

Sales process Adherence: -

1.Implementation of CRM

2.Governance Rhythm

3.Business Leakage complaints

Customer centricity and satisfaction: -

Effective Management of Customer

As per Plan

Key Relationships (Internal /External)

1. Distribution leaders

2. HR Team

3. Training Team

4. Planning Analytics Team

5. Yes Bank Management Sales Team

Key competencies/skills required

Relationship Management, Leading people, Effective Management of Process

DESIRED QUALIFICATIONS AND EXPERIENCE:

MBA with 15 - 18 years of relevant business experience in sales with a minimum of 10 yrs combined work experience in the fields of Life insurance sales management, Rural bank distribution, and Channel Management and/or DSA relationship.

In-depth understanding of IRDAI other applicable regulations

Good understanding of financial tools / complexities

Strong relationship, networking negotiation skills

Working with and through others

Understanding of business dynamics.