Zonal Head - General Trade - FMCG/Consumer Durables

Role Overview:

We are hiring a Zonal Head - General Trade for South & West India, based in Mumbai or Bangalore, for a leading, well-established Indian manufacturing brand with a strong pan-India distribution network. This senior sales leadership role owns revenue, market share and profitability across the South and West zones, leading Regional Sales Managers, Area Managers and large geographically dispersed teams.

Key Responsibilities:

- Develop and execute zonal sales strategies to achieve and exceed revenue, growth and profitability targets across South and West India.

- Lead, mentor and drive performance of Regional Sales Managers, Area Managers and sales teams.

- Identify and expand key accounts, distributors and general trade channels to strengthen market presence.

- Build strong relationships with key customers, distributors, influencers and trade partners.

- Monitor market trends, competition and customer insights to identify expansion and growth opportunities.

- Collaborate with Marketing, Product, Supply Chain and other functions to align sales initiatives with business objectives.

- Drive sales planning, demand forecasting, budgeting and pipeline management.

- Conduct regular business reviews, performance assessments, coaching and capability-building for regional teams.

- Lead negotiation and closure of strategic business opportunities and key accounts.

- Maintain strong governance over sales operations, compliance, reporting and execution.

- Represent the organisation at industry forums, customer meetings and trade engagements.

- Travel extensively across South and West India.

Requirements:

- MBA / Master's degree in Business Administration, Marketing, Sales or a related discipline.

- 12+ years of sales and business development experience, with significant experience managing multiple states or zones.

- Proven track record of delivering aggressive sales targets and sustainable growth.

- Experience leading large, geographically dispersed teams including RSMs and ASMs.

- Deep understanding of South and West India market dynamics, channel ecosystem and competition.

- B2B / general trade experience in Manufacturing, FMCG, Consumer Durables, Industrial Products or related sectors.

- Strong strategic planning, forecasting, commercial acumen and negotiation skills.

- Proficiency in CRM and sales tools (Salesforce, HubSpot or equivalent).

Location:

Mumbai or Bangalore (extensive travel across South & West India).

CTC:

INR 40 - 50 LPA.