Zoho Senior CRM Engineer

Role

Role: Zoho Senior CRM Engineer

Location: Mumbai

Experience: 7+ years

Work mode: 5 days a week (Work from Office for all 5 working days).

Role Overview

We are looking for a skilled Zoho Senior CRM resources with strong experience in Zoho Campaigns and Zoho Marketing modules, along with hands-on exposure to Sprinklr integrations. The ideal candidate will work closely with business and marketing teams to design, configure, and optimize CRM-led marketing and customer engagement solutions.

Key Responsibilities

• Configure, customize, and enhance Zoho CRM modules, workflows, validation rules, and automation.
• Implement and support Zoho Campaigns / Zoho Marketing Automation for lead nurturing, customer journeys, and campaign tracking.
• Integrate Zoho CRM with Sprinklr to enable seamless lead, case, and social interaction synchronization.
• Design and implement APIs, webhooks, and middleware-based integrations where required.
• Develop and maintain Deluge scripts, custom functions, and workflow automations.
• Ensure data synchronization, integrity, and reporting across CRM and marketing platforms.
• Collaborate with marketing, sales, and service stakeholders to translate business requirements into scalable CRM solutions.
• Support UAT, deployments, and post-go-live enhancements.
• Troubleshoot and resolve CRM, marketing automation, and integration issues.

Required Skills & Experience

• 7+ years of hands-on experience with Zoho CRM development and customization.
• Strong experience in Zoho Campaigns and/or Zoho Marketing Automation.
• Working knowledge of Sprinklr integrations with CRM platforms (lead/case sync, social engagement data).
• Proficiency in Deluge scripting, workflows, blueprints, and CRM APIs.
• Experience with REST APIs, JSON, OAuth, and webhooks.
• Solid understanding of CRM data models, lead lifecycle, and marketing funnels.
• Experience in integration testing, data validation, and deployment support.

Good to Have

• Exposure to telephony or social listening integrations.
• Experience with Zoho Analytics or reporting dashboards.
• Knowledge of data privacy and compliance considerations for marketing platforms.
• Zoho certifications (CRM / Marketing Automation) are a plus.