YouTube Manager

About AiSensy

AiSensy is a leading WhatsApp Business API platform and official Meta Business Solution Provider, powering marketing, commerce, and customer support for 210,000+ businesses across 68+ countries.

Recognized as Meta's CTX Partner of the Year 2025, AiSensy is building the future of conversational marketing and commerce on WhatsApp.

We're a fast-growing, product-led company creating content and campaigns for a global audience.

And we're looking for someone who can help make our YouTube channel a serious growth engine.

About the Role

We're looking for a YouTube Manager to own and scale AiSensy's YouTube presence from strategy to execution.

You'll be responsible for understanding what our audience wants to watch, why they click, why they stay, and what makes them come back.

This role goes beyond uploading videos.

You'll own content strategy, channel growth, video packaging, SEO, analytics, experimentation, and performance while working closely with Content, Video, Design, Marketing, Growth, Product, and founders.

The goal is simple:

Build a YouTube channel that people want to watch—and that moves the AiSensy business forward.

What You'll Own

1. YouTube Strategy

• Own AiSensy's overall YouTube strategy and channel growth roadmap.
• Build and manage the YouTube content calendar across long-form videos, Shorts, educational content, founder-led content, product videos, interviews, and other relevant formats.
• Define content pillars based on audience needs, business priorities, search demand, trends, and channel performance.
• Develop repeatable content formats and series that can scale.
• Identify opportunities to build AiSensy's authority around WhatsApp marketing, conversational commerce, SaaS, AI, business growth, and technology.

2. Content Ideation & Development

• Identify video ideas with strong potential for views, retention, subscribers, and business impact.
• Research audience interests, search trends, competitors, creators, and emerging formats.
• Work with Content and Creative teams to develop compelling video concepts.
• Contribute to hooks, video structures, titles, descriptions, CTAs, and storytelling.
• Understand the difference between a good topic and a great YouTube concept.

3. Video Packaging

Own the elements that determine whether someone clicks:

• Video titles
• Thumbnails
• Hooks
• Opening sequences
• Descriptions
• Chapters
• CTAs
• Playlists
• End screens
• Cards

Continuously test different packaging approaches to improve CTR and watch time.

4. YouTube SEO & Discoverability

• Conduct keyword and topic research to identify high-intent content opportunities.
• Optimize titles, descriptions, tags where relevant, playlists, and metadata.
• Understand YouTube search intent and how viewers discover content.
• Build content around both search demand and recommendation-driven discovery.
• Monitor changing YouTube search and recommendation behavior.

5. Analytics & Performance

• Own and regularly analyze YouTube Analytics.
• Track:
• Views
• Watch time
• Average view duration
• Audience retention
• CTR
• Subscribers
• Returning viewers
• Traffic sources
• Engagement
• Conversions
• Identify patterns behind high- and low-performing videos.
• Turn analytics into clear recommendations for future content.
• Run regular performance reviews and decide what to scale, improve, or stop.

6. Collaboration & Production

• Work closely with Content Marketing, Script Writers, Presenters, Cinematographers, Video Editors, Designers, Growth, and Product teams.
• Provide clear briefs for video concepts, scripts, thumbnails, and edits.
• Collaborate with the production team to ensure videos are optimized for YouTube—not simply repurposed from other platforms.
• Work with founders and presenters on founder-led and expert-led content.
• Ensure every video has a clear audience, purpose, hook, and expected outcome.

7. Shorts & Content Repurposing

• Build a scalable YouTube Shorts strategy.
• Identify high-performing moments from long-form videos and turn them into Shorts.
• Repurpose strong ideas across formats without making the content feel repetitive.
• Experiment with Shorts, clips, explainers, interviews, trends, and creator-style formats.
• Identify content that can move audiences from Shorts to long-form and from YouTube to AiSensy's ecosystem.

8. AI & Modern Workflows

• Use AI tools for research, ideation, keyword discovery, content analysis, repurposing, scripting support, and workflow automation.
• Experiment with new tools and workflows that improve content velocity and quality.
• Stay updated on emerging YouTube formats, creator tools, and AI-powered content workflows.

What We're Looking For

Must Have

• 3+ years of hands-on experience managing and growing YouTube channels.
• Proven experience improving views, subscribers, watch time, retention, CTR, or engagement.
• Strong understanding of YouTube content strategy and audience behavior.
• Strong understanding of YouTube Analytics.
• Strong knowledge of YouTube SEO and content discoverability.
• Strong understanding of hooks, storytelling, titles, thumbnails, and video packaging.
• Experience managing both long-form and short-form YouTube content.
• Strong analytical and problem-solving skills.
• Ability to translate data into actionable content decisions.
• Strong project management and execution skills.
• Excellent communication and cross-functional collaboration skills.
• Comfortable working in a fast-paced startup environment.
• Comfortable using AI tools in day-to-day workflows.
• Portfolio / channel case studies required.

Good to Have

• Experience in B2B SaaS, MarTech, CPaaS, AI, technology, or startup environments.
• Experience growing a founder-led or personal-brand YouTube channel.
• Experience with educational, product-led, or business-focused YouTube content.
• Experience with YouTube Ads or performance marketing.
• Familiarity with tools such as vidIQ, TubeBuddy, Google Trends, GA4, Looker Studio, or similar analytics/SEO tools.
• Experience working with international audiences.
• Experience building YouTube channels from an early stage.
• Strong understanding of Instagram Reels, LinkedIn, and other social platforms.

What Will Make You Stand Out

• You've actually grown a YouTube channel, not just managed uploads.
• You can show before-and-after numbers from channels you've worked on.
• You understand why a video with 100K impressions gets 2% CTR while another gets 8%.
• You know how to turn an average topic into a compelling YouTube concept.
• You understand that title + thumbnail + hook + retention work together.
• You've built recurring formats that audiences come back for.
• You know when to follow a trend—and when to ignore it.
• You can look at an analytics dashboard and immediately identify what needs to change.
• You understand the difference between views, audience growth, and business impact.
• You are equally comfortable with creative discussions and performance numbers.

Why Join AiSensy

• Build a Global YouTube Brand
• Create content for a company serving 210,000+ businesses across 68+ countries.
• Endless Content Opportunities
• WhatsApp, AI, SaaS, marketing, commerce, customer stories, product launches, and industry trends give you plenty of stories to explore.
• Work With a Full Creative Team
• You'll collaborate with Script Writers, Content Creators/Presenters, Cinematographers, Video Editors, Designers, Growth Marketers, and founders.
• Real Ownership
• You won't just manage a publishing calendar.
• You'll decide what AiSensy should be known for on YouTube.
• Build Something From the Ground Up

We're not looking for someone to maintain a channel.

We're looking for someone to build one people actively want to follow.

The Bottom Line

If you understand YouTube beyond uploading videos—if you know how to find the right idea, package it, earn the click, hold attention, learn from the data, and repeat what works—we want to meet you.

Bring your channel. Bring your numbers. Bring your best-performing videos.

Let's build AiSensy's YouTube into something people can't ignore.