Youtube Manager

About Mentors Eduserv

Mentors Eduserv is an EdTech organization focused on delivering high-quality academic content and digital learning solutions for competitive-exam aspirants. We are looking for an experienced Performance Marketing / YouTube Manager who can drive our digital growth across YouTube, paid advertising, SEO, and social media.

Role Overview

We are hiring for two closely aligned profiles under :

1. YouTube Manager

or

1. Performance Marketing Manager

Candidates with strong expertise across YouTube, Instagram, Facebook, LinkedIn + Google Ads + Meta Ads + SEO.

Skills:-

YouTube Management:-

• YouTube channel growth and complete channel management
• YouTube SEO and content optimization
• Video title, description, tags, keywords and thumbnail optimization
• YouTube Analytics and audience insights
• Improving views, watch time, CTR, retention and subscriber growth
• Content strategy and publishing calendar
• Competitor/channel analysis
• Understanding YouTube algorithm and recommendation systems
• Lead generation and conversions through YouTube

Google & Meta Ads:-

• Google Ads campaign planning, execution and optimization
• Meta Ads campaign management
• Lead generation and conversion campaigns
• Audience targeting and retargeting
• Campaign budgeting and optimization
• A/B testing of creatives, audiences and landing pages
• Monitoring CPL, CPA, ROAS, CTR, CPC and conversion rates
• Performance reporting and campaign analysis

SEO:-

• Social media SEO
• Website SEO and on-page optimization
• YouTube SEO
• Keyword research and content optimization
• Technical/basic SEO understanding
• Improving organic traffic, rankings and visibility
• SEO performance tracking through relevant tools

Key Responsibilities

• Develop and execute an integrated YouTube, Instagram, Facebook, LinkedIn, Paid Media and SEO growth strategy.
• Take responsibility for YouTube channel growth and performance.
• Plan and execute Google and Meta advertising campaigns.
• Analyze campaign and channel data to identify growth opportunities.
• Coordinate with the Content, Graphic Design, Video Editing and Sales teams.
• Develop content and advertising strategies aligned with admissions and business objectives.
• Track daily/weekly/monthly KPIs and prepare performance reports.
• Continuously test new content formats, ad creatives, audiences and growth strategies.
• Monitor competitors and industry trends.
• Optimize the complete digital funnel from content/ad landing page lead conversion.
• Ensure marketing activities generate measurable business outcomes.

Required Skills

• 3+ years of relevant experience in YouTube Management, Performance Marketing or Digital Marketing, Instagram, Facebook, LinkedIn handling & growth.
• Strong hands-on experience with YouTube channel growth.
• Good understanding of YouTube Analytics and YouTube SEO.
• Hands-on experience with Google Ads and Meta Ads.
• Strong analytical and performance marketing mindset.
• Understanding of website, social media and YouTube SEO.
• Experience with lead-generation campaigns is preferred.
• Strong knowledge of digital marketing KPIs and reporting.
• Ability to work with cross-functional creative and content teams.
• Strong communication, ownership and problem-solving skills.

Preferred Candidate Profile

Candidates from EdTech, Education, Coaching, Media, Content, or Lead-Generation businesses will be preferred.

Candidates who have successfully grown a YouTube channel, generated leads through digital campaigns, or managed performance marketing budgets will have an advantage.

Key Performance Indicators (KPIs)

• YouTube Views & Subscriber Growth
• Watch Time & Audience Retention
• YouTube CTR
• Organic Traffic & SEO Rankings
• Leads Generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• ROAS
• Google & Meta Campaign Performance
• Lead-to-Admission Conversion
• Overall Digital Revenue Contribution

Important Note

This hiring is intended for candidates who can handle YouTube, Google & Meta Ads as the primary responsibility, while also having strong knowledge of SEO. Candidates with only theoretical knowledge and without hands-on execution experience may not be suitable.

Apply only if you have 3+ years of relevant hands-on experience.